Twinlab CleanSeries™
Touts Standard-Setting Certifications
to Stand Out Among
Competition
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High
performance line is Non-GMO and banned substance tested, certified gluten-free,
and formulated without artificial colors, flavors or sweeteners
NEW YORK – June
6, 2013 –Twinlab
Corporation, the trusted name
in sports nutrition innovation for more than four decades, today announced the
launch of CleanSeries, the first line of sports supplements to be able to claim
the following:
Independently certified by the NSF® International product
certification program to verify products meet nutrient label claims
- Certified Gluten Free by NSF®
- Non-GMO tested by an independent third-party lab using polymerase chain reaction (PCR) testing for genetically modified DNA to a limit of 0.9%
- Batch tested by HFL for banned substances in accordance with HFL’s Informed Choice and Informed Sport programs
The CleanSeries™ line met with enthusiastic response when
introduced at the Natural Products Expo in March, garnering a nomination for
the prestigious NEXTy,
an award given to key influencers in natural products
who are deemed to be instrumental in bringing innovation and strong leadership
to the industry. CleanSeries is designed for competitive athletes and
fitness -enthusiasts alike seeking optimal nutritional support.
“CleanSeries
demonstrates that you can deliver both high performance and high nutritional
standards in the same sports nutrition line,” says Marc Stover, Director of
Marketing for Twinlab. “So whether you are training for a triathlon, hitting
the elliptical to shed a few pounds, or just trying sports nutrition products
for the first time, you can trust CleanSeries to help you perform better and to
recover faster.”
The initial
CleanSeries line features five products and a total of seven SKU’s when
factoring in flavors:
CleanSeries™
Sport Protein: Advanced muscle repair and recovery
formula*.
· 23g of high quality protein per serving to support lean
muscle growth*
· Promotes muscle repair and helps aid recovery*
· Enzyme-assisted formula to aid digestion
CleanSeries™
Whey Protein Isolate: Premium cross
flow, ultra filtered Whey Isolate.
· 23g protein per serving from premium cross flow ultra
filtered Whey Protein Isolate
· Promotes muscle repair and helps reduce recovery time*
· No fat and only 2g sugar
CleanSeries™
Soy Protein Isolate: Versatile,
unflavored protein from 100% Soy Isolate.
· 30 grams of superior quality protein per serving
· 100% soy protein isolate, a complete vegetable protein
source
· Zero cholesterol and sugar free
CleanSeries™
Pre-workout Activator: Energize your
workout!*
· Total energy activator features clinically-studied herbal
complex plus caffeine to deliver energy you can feel*
· Concentrated formula helps fight fatigue and boost
endurance*
· Timed-release carb blend fuels intense, extended exercise*
CleanSeries™
Veggie Protein: Formulated especially for
vegetarian athletes. (Available Spring/Summer, 2013)
· 21g vegetarian protein per serving to promote muscle
repair and recovery*
· Enzyme-assisted formula to help aid digestion
· No cholesterol and no lactose
Twinlab
CleanSeries has engaged Joel Harper, celebrity fitness guru and Dr. Oz’s
personal trainer, as its official spokesperson.
“My clients
are constantly asking me for advice about nutrition and supplements,” says
Harper,“They ask, ‘Do I need supplements if I eat healthy already?’ My answer
is always ‘YES,’ because it is tough to consistently eat a well-balanced diet
and you want to make sure you get enough protein and nutrition every single
day. But until I was introduced to Twinlab’s CleanSeries products, I never had
a great answer to the inevitable follow up question: ‘What supplement do you
recommend?’ Now I do. With CleanSeries, athletes at any skill level – from
elite-level training for competition, to the mom or dad working hard on the
treadmill –can all truly improve their performance and see results faster with
this amazing product line.”
In April,
industry insiders and consumers will be able to vote for their favorite NEXTy
nominees. New Hope editors will then announce a small number of Editors' Choice
winners. Nominations are posted online at http://newhope360.com/food-amp-beverage/nexty-nominees-61-companies-elevating-natural-organic-new-level?cid=nl_360_daily.
The 411 by Maria:
We were sent the CleanSeries Why Protein Isolate to try out and I put this in the hands of The Teach since he is the Protein Shake expert in this house. He has been on a protein shake regime for two years now. He is muscle bound and NEEDS to feed those muscles. He does a protein shake in the morning. After his workout and a few hours before bed. We watch him do the shaky shake with his thermos and than shaky shake some more after a few swallows. Mostly because some of the shakes are quite powdery and he feels like they are never shaken enough as he doesn't use a mixer just a whole lot of muscle.
He is not at all a vanilla shake guy and usually picks out a chocolate or chocolate malt flavor so I was concerned about the flavor turning him off. He says while he was disappointed at first and thought he would not like it at all, he says the Vanilla Wave is not bad at all. So I had to try it for myself. It was definitely easy to mix and while I am not a big protein shake drinker, this was something I could imagine myself drinking. I used water and a splash of milk like Teach does and found it creamy and now know why he sits there drinking those shakes every night. I found the flavor sweet and enjoyable. Just like a vanilla shake.
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The 411 by Maria:
We were sent the CleanSeries Why Protein Isolate to try out and I put this in the hands of The Teach since he is the Protein Shake expert in this house. He has been on a protein shake regime for two years now. He is muscle bound and NEEDS to feed those muscles. He does a protein shake in the morning. After his workout and a few hours before bed. We watch him do the shaky shake with his thermos and than shaky shake some more after a few swallows. Mostly because some of the shakes are quite powdery and he feels like they are never shaken enough as he doesn't use a mixer just a whole lot of muscle.
He is not at all a vanilla shake guy and usually picks out a chocolate or chocolate malt flavor so I was concerned about the flavor turning him off. He says while he was disappointed at first and thought he would not like it at all, he says the Vanilla Wave is not bad at all. So I had to try it for myself. It was definitely easy to mix and while I am not a big protein shake drinker, this was something I could imagine myself drinking. I used water and a splash of milk like Teach does and found it creamy and now know why he sits there drinking those shakes every night. I found the flavor sweet and enjoyable. Just like a vanilla shake.
Follow Twinlabs on Facebook and Twitter
Twinlab Corporation is a leading
manufacturer and marketer of high quality, science-based, nutritional supplements,
including a complete line of vitamins, minerals, nutraceuticals, herbs and
sports nutrition products. Since 1968, the Twinlab brand has manufactured and
marketed nutritional supplements in both the vitamin and sports nutrition
categories. In addition to its namesake brand, Twinlab Corporation also
manufactures and sells other well-known category leaders including the
Metabolife® line of diet and energy products; Twinlab Fuel®line
of sports supplement products; Alvita® teas, established in 1922 as
a single-herb tea line; and Nature’s Herbs®, a complete line of
herbals and phytonutrients. Twinlab’s manufacturing facility in American Fork,
Utah is a NSF GMP-registered facility. Twinlab also runs an R&D facility in
Grand Rapids, Michigan; and has its corporate headquarters in New York, NY.
Visit www.twinlab.com for more information.
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