True Blood's Season 6 Has Started! Did You Host A Viewing Party?

You Know You Watch!!! AND if you don't, you have a lot of catching up to do. One of the best shows on TV is True Blood. I am completely obsessed with it.


First-Ever Ebook with a Private Sale, "Throw a True Blood Party: An Unofficial Guide to Partying with Your Favorite Vamps",
Published by Riverdale Ave. Books 
Manic Panic, The Popcorn Factory, and Windy City Novelties Are Among Brands to Offer Exclusive Deals

New York, NY – June 16, 2013 – The first-ever ebook to feature a private sale to a targeted audience launches today.   More than 60 companies have flash-sale offers in "Throw a True Blood Party: An Unofficial Guide to Partying with Your Favorite Vamps", including,,, and    Published by Riverdale Avenue Books, “Throw a True Blood Party” celebrates vamps, tramps, and all things deadly.  The book is available both electronically and in print nationwide through Ingram Publisher Services.

“This is the first private sale in a book,” said author and co-producer Paula Conway.  “Companies that want to reach a particular demographic have a unique medium with a limited-time sale.  The products featured were curated to give the purchaser access to great deals and a first-look at products that are rare and different.  This is a party book on steroids; it celebrates all things vampire while offering a sale on some cool items too.”
The targeted merchandise in "Throw a True Blood Party" is broad in scope, ranging 
from makeup and clothing, to furniture and food.  There's a chandelier maker who has created a custom-made black crystal chandelier for readers, and jewelry designer Marianna Harutunian, who has provided baubles for characters in the HBO Series, offers an exclusive discount in the book; fans can buy the exact jewelry the character Pam has worn and pay less.

The author of "Throw a True Blood Party" is Paula Conway who wrote the best-selling book "The Beauty BUYble" (Harper Collins, 2007),”The Everything Calorie Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". "Throw a True Blood Party" is the first in a series of ebooks that will be written and curated by author Paula Conway to feature private sales for member readers. 

All deals, discounts and offers require a unique code, varied and set by the merchandiser, which can only be obtained by purchasing the book. Many also have embedded links, only accessible through the book. 

The act-quick-or-it's-gone discounts are peppered among vampire and True Blood themed party ideas, including how to create a faerie environment or wolf pack den to entertain your guests in; do your hair and makeup just like Pam, Sookie, or Lafayette; to original recipes and drinks (like the Bloody Billith or Eric’s Bare Bottom).  Sending your guests home with swag?  Try the coffin clutch with blood drops.   Want to avoid a fang-over?  Vampires must leave with a can of Mercy.  Need a chocolate fix?  Vamps take home the chocolate faerie; werewolves get the chocolate bone; and faeries snag the chocolate sun from Lucas Candies.   

Buy the book and sign up for Paula Conway’s next private sale book at 

About Riverdale Ave. Books
Riverdale Avenue Books (RAB) is at the leading edge of the changes in the publishing industry.  RAB publishes ebooks and audio books monthly under five imprints: Riverdale Pop, pop culture titles; Riverdale/Magnus Books, a joint venture with award-winning publisher Magnus Books, LGBT titles; Riverdale HSF, a horror, science fiction and fantasy line; Riverdale Truth, an erotic memoir line; and Riverdale Desire, an erotica and erotic romance imprint.

About Paula Conway
Paula Conway is a book author and experienced marketer.  She wrote the best-selling book “The Beauty BUYble” (Harper Collins, 2007), The Everything Calorie Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". Paula is the President of Astonish Media Group, a creative media company in New York City, and publisher of Conway Confidential syndicated lifestyle content.


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