First-Ever Ebook with
a Private Sale, "Throw a True Blood Party: An Unofficial Guide to Partying
with Your Favorite Vamps",
Published by
Riverdale Ave. Books
Manic Panic, The
Popcorn Factory, Candy.com and Windy City Novelties Are Among Brands to Offer
Exclusive Deals
New York, NY – June 16, 2013 – The first-ever ebook to feature
a private sale to a targeted audience launches today. More
than 60 companies have flash-sale offers in "Throw a True Blood Party: An
Unofficial Guide to Partying with Your Favorite Vamps", including
ThePopcornFactory.com, ManicPanic.com, WindyCityNovelties.com, and Candy.com.
Published by Riverdale Avenue Books, “Throw a True Blood Party”
celebrates vamps, tramps, and all things deadly. The book is available
both electronically and in print nationwide through Ingram Publisher Services.
“This is the first private sale in a book,” said author
and co-producer Paula Conway. “Companies that want to reach a particular
demographic have a unique medium with a limited-time sale. The products
featured were curated to give the purchaser access to great deals and a
first-look at products that are rare and different. This is a party book
on steroids; it celebrates all things vampire while offering a sale on some
cool items too.”
The targeted merchandise in "Throw a True Blood
Party" is broad in scope, ranging
from makeup and clothing, to furniture and food.
There's a chandelier maker who has created a custom-made black crystal
chandelier for readers, and jewelry designer Marianna Harutunian, who has
provided baubles for characters in the HBO Series, offers an exclusive discount
in the book; fans can buy the exact jewelry the character Pam has worn and pay
less.
The author of "Throw a True Blood
Party" is Paula Conway who wrote the best-selling book
"The Beauty BUYble" (Harper Collins, 2007),”The Everything Calorie
Counting Cookbook” (Adams Media, 2007), and the upcoming "Turning Heads:
Oscar Blandi's Celebrity Styles". "Throw a True Blood
Party" is the first in a series of ebooks that will be written and curated
by author Paula Conway to feature private sales for member readers.
All deals, discounts and offers require a unique code,
varied and set by the merchandiser, which can only be obtained by purchasing
the book. Many also have embedded links, only accessible through the
book.
The act-quick-or-it's-gone discounts are peppered among
vampire and True Blood themed party ideas, including how to create a faerie
environment or wolf pack den to entertain your guests in; do your hair and
makeup just like Pam, Sookie, or Lafayette; to original recipes and drinks
(like the Bloody Billith or Eric’s Bare Bottom). Sending your guests home
with swag? Try the coffin clutch with blood drops. Want to
avoid a fang-over? Vampires must leave with a can of
Mercy. Need a chocolate fix? Vamps take home the chocolate faerie;
werewolves get the chocolate bone; and faeries snag the chocolate sun from
Lucas Candies.
About Riverdale Ave. Books
Riverdale Avenue Books (RAB) is at the leading edge of
the changes in the publishing industry. RAB publishes ebooks and audio
books monthly under five imprints: Riverdale Pop, pop culture titles;
Riverdale/Magnus Books, a joint venture with award-winning publisher Magnus
Books, LGBT titles; Riverdale HSF, a horror, science fiction and fantasy line;
Riverdale Truth, an erotic memoir line; and Riverdale Desire, an erotica and
erotic romance imprint.
About Paula Conway
Paula Conway is a book author and experienced
marketer. She wrote the best-selling book “The Beauty BUYble” (Harper
Collins, 2007), The Everything Calorie Counting Cookbook” (Adams Media,
2007), and the upcoming "Turning Heads: Oscar Blandi's Celebrity Styles". Paula
is the President of Astonish Media Group, a creative media company in New York
City, and publisher of Conway Confidential syndicated lifestyle content.
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