Get Ready for Back to School with BIC’s 2014 Line Up - GIVEAWAY COMING SOON!

Among This Year’s Highlights is the Introduction of BIC Kids™, the First and Only Line of
Writing Instruments designed specifically to Help Children Learn to Write



Shelton, Conn. – A new school year is just around the corner, and students will want to start the year off right by stocking up on the fun, new introductions from BIC’s 2014 back-to-school lineup!
This year’s list of must-haves includes the introduction of BIC Kids™, the first line of children’s writing instruments in the U.S. designed specifically to help children learn to write. The line includes the BIC Kids™ Mechanical Pencil, BIC Kids™ Pen, and the BIC Kids™ Stylus. Other must-have items include the BIC® 4-Color™ Metallic, BIC® 4-Color™ Mini, BIC Atlantis® Comfort, BIC Atlantis® Exact, BIC® Mechanical Pencil Xtra Shine, BIC® Magic Marker® Brand Dry Erase Marker and BIC® Wite-Out® Brand ZAP correction tape.

“Writing is an essential tool for learning, and this year’s back-to-school line up has something for every student,” said Susan Lanzarotto, Director, Stationery Marketing, BIC Consumer Products USA. “Experts have long claimed that writing fosters children’s emotional growth, helps develop critical thinking skills, and improves academic achievement. At BIC, we aren’t just providing products with the best quality and value to our consumers – we’re providing the tools that they need to succeed.”
BIC Kids™

BIC Kids is the first line of children’s writing instruments in the U.S. designed specifically to help children learn to write. The products, which were designed with the help of teachers and other experts in the field, provide young students with a unique guiding line to direct finger placement and are ergonomically designed specifically for kids’ hands. Whether a righty or a lefty, young students will soon realize that writing is an exciting everyday adventure!

 BIC Kids Mechanical Pencil comes in pink or blue, and includes an eraser and lead refill with six leads. Students can also personalize their pencil with stickers. The Suggested Retail Price (SRP) for a one-pack is $3.49.

BIC Kids Pen is available in purple or green, and includes stickers for personalization. The SRP for a one-pack is $3.49

 BIC Kids Stylus offers an innovative tool for small hands that helps children navigate tablets in the classroom or at home. The stylus has a soft grip and comes in black with a yellow guiding line. The BIC Kids Stylus has a SRP of $3.49 for a one-pack.


BIC® 4-Color™
The iconic BIC 4-Color pen was the first of its kind, providing the convenient ability to choose from four ink colors (red, green, blue or black) at the click of a button to suit any mood or take on any writing task. Today, it remains a favorite among students and teachers.


The new BIC 4-Color Metallic is available in five vibrant, metallic barrel colors: silver, turquoise, pink, lime green and purple. It is the same great pen, just with a new, exciting look! The BIC 4-Color Metallic pen has a SRP of $2.99 for a one-pack.


BIC 4-Color Mini provides the same fun appeal of the popular 4-Color, but in a convenient mini size—perfect for school or on-the-go! This fun addition to the line of 4-Color products has a SRP of $2.50 for a one-pack, and is available in both original and fashion colors.


BIC Atlantis® Comfort
New to the popular BIC Atlantis franchise for 2014 is the BIC Atlantis Comfort, which features BIC’s exclusive ink system for long-lasting smoothness. Students will find their ideas flowing freely with this pen, which also includes a comfortable full body grip for ease of writing. The BIC Atlantis Comfort pen has a SRP of $3.99 for a three-pack.


BIC Atlantis® Exact
The new BIC Atlantis Exact has a fine point for exact, precise lines and clean writing! With a full grip area and smooth ink system, BIC Atlantis Exact is perfect for the studious note-taker. The BIC Atlantis Exact has a SRP of $3.99 for a three-pack.


BIC® Mechanical Pencil – Xtra Shine
Make sure your student shines this school year! The BIC mechanical pencil, a back-to-school favorite for years, is now available in a fun, new shiny, holographic design! Whether taking a test with its #2 lead or simply doodling, this pencil is perfect for any type of writing! The BIC Mechanical Pencil Xtra Shine has a SRP of $2.20 for a five-pack.


BIC® Magic Marker® Brand Dry Erase Marker
BIC is bringing the magic back! For a long-lasting ink supply, high-performance dry erase marker that erases easily, BIC Magic Marker Brand Dry Erase Marker offers a consistent flow of vivid, bold colors and low odor in one marker. Available in black, blue, red and green, a four-pack of BIC Magic Marker Brand Dry Erase Marker has a SRP of $5.99.


BIC® Wite-Out® brand Zap!
Who says mistakes aren’t cool? With BIC’s new Wite-Out brand ZAP!, students will have the convenience of correction tape in trendy neon designs! This correction tape is great for schools and easy for lefties or righties to use. It comes in a compact size for easy storage. This must have correction tool is available in a two-pack, with a SRP of $2.97.


About BIC Consumer Products USA
BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products that are accessible to all. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”
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