Finding a TV show that you and
your young one both enjoy can be a bonding experience. The anticipation for the
night of the week when your program comes on creates excitement and
anticipation. But while the show that you have found may be—by your own
personal standards—age-appropriate and clean, the commercials that come at each
break may not be. Luckily, one company in Utah offers a solution that allows
parents the ability to filter out ads during TV shows to create a
fully-customized viewing experience for their child.
Filtrie, a Salt
Lake City-based software company, has developed a way for parents to filter out
ads on television that they deem inappropriate for their children. This new
technology gives individuals unprecedented control to cater the ads viewed in
their homes to personal interests, beliefs, and lifestyles.
Filtrie’s revolutionary approach
surveys how each individual’s household views ads. Instead of relying on
out-of-date, door-to-door questioning to gather commercial data, Filtrie uses
real-time algorithms to understand the target audience at any given time. In
other words, the software knows if it’s just mom and dad watching their
favorite late-night sitcom or if a child is present in the room—the ads will
change accordingly.
Children are easily influenced by
what they see on TV, and it’s not only alcohol ads that parents should be
concerned about. A child’s exposure to junk food ads can mold unhealthy eating habits, and
seeing an ad for lingerie might bring about questions meant for later years.
Filtrie will empower parents to make these judgment calls with the click of a
button. Best of all, Filtrie is a free, opt-in service that will be coming
available in the next few months. For more information, visit http://www.filtrie.com/.
No comments:
Post a Comment
I love comments. Please feel free to leave a comment. I would love to talk to you further