Thursday, June 12, 2014

SOASTA Survey: 73% of Americans Have Never Heard of Internet of Things

But a majority are excited by the possibilities of internet-enabled consumer technology, and a “Star Trek future”

MOUNTAIN VIEW, CA. - June 17, 2014 – SOASTA, the leader in cloud and mobile testing, today announced the results of its first Internet of Things Survey, which shows that nearly three out of four (73 percent) Americans admit to being unfamiliar with the Internet of Things (IoT), technologies that connect “smart” devices and everyday electronic objects to themselves and the Internet to share information and drive new applications. However, when the technology is explained, an overwhelming majority – 67 percent – say they are excited about the possibilities of IoT coming to consumer technology.

As the industry leaders in cloud testing for websites and mobile apps, SOASTA commissioned the research to find out how much American consumers know about the Internet of Things. The survey was conducted online within the United States by Harris Poll on behalf of SOASTA from May 28-30, 2014 among 2,051 adults ages 18 and older.

Only six percent of Americans say they are very familiar with IoT. When provided with examples, though, consumers said that the most highly anticipated applications of internet-enabled consumer technology include:

?        Cars – 39 percent
?        Smart home appliances – 34 percent
?        Heart monitors – 23 percent
?        Pet monitors (e.g., GPS tracker) – 22 percent
?        Fitness devices – 22 percent
?        Child monitors – 20 percent
?        Toys – 19 percent
?        Drones – 18 percent
?        Glasses – 15 percent
?        Clothes – 15 percent
?        Sports equipment – 9 percent

Nearly all Americans (77 percent) think that IoT can improve any activity. Almost half of Americans (47 percent) say IoT would help them stay healthy, and 46 percent say it would help them save energy, for example by reducing their carbon footprint. Other answers included:

?        Working out – 31 percent
?        Work – 29 percent
?        School – 28 percent
?        Updating friends and colleagues – 17 percent
?        Babysitting – 16 percent
?        Religious services – 8 percent
?        Dating – 8 percent

When Americans were asked which SciFi story most accurately reflects the promise of the next wave of technology, including IoT and cloud computing, the respondents’ overwhelming favorite was Star Trek (12 percent), followed by The Jetsons (9 percent). Other top choices included:

?        Minority Report – 5 percent
?        1984 – 5 percent
?        Her – 5 percent
?        Wall-E – 5 percent
?        Total Recall – 4 percent
?        X-Men – 3 percent
?        The Terminator – 3 percent
?        Star Wars – 3 percent
?        Blade Runner – 1 percent
?        Battlestar Galactica – 1 percent
?        2001 – 1 percent

“As our research shows, most Americans may be unfamiliar with the term ‘Internet of Things’ but they’re excited by the promise of the technology,” said Tom Lounibos, CEO of SOASTA. “We’re already seeing that potential being realized by consumer technology companies with the advent of the smart home and the variety of connected fitness devices on the market today. We expect that IoT will accelerate the demand for innovation in the DevOps space. We’re already working with companies to test the strength of their IoT apps and sites to meet users’ high expectations.”

Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of SOASTA from May 28-30, 2014 among 2,051 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact William McCormick at                                        

SOASTA is the leader in cloud testing. Its web and mobile test automation and monitoring solutions, CloudTest, TouchTest and mPulse, enable developers, QA professionals and IT operations teams to test and monitor users with unprecedented speed, scale, precision and visibility. The innovative product set streamlines test creation, automates provisioning and execution, and analyzes real user behavior in real-time to deliver actionable intelligence, faster. With SOASTA, companies have confidence that their applications will perform as designed, delivering quality user experiences every time. SOASTA’s customers are many of today’s most successful brands including Avaya, American Girl, Bonobos,, Chegg, Experian, Gilt Groupe, Hallmark, Intuit, Microsoft and Netflix. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, please visit

SOASTA is a registered trademark of SOASTA, Inc. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.


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  2. This is confusing to me. I am not sure what was said above either. I am excited about our computer world but we lose a lot of things too which revolve around the person in general. We are not as personal as we should be anymore. I could write a lot more but am not. Very interesting for sure! Rita Spratlen


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