Lands’ End
Celebrates 50th Birthday of the Backpack with
50 Percent Off
Backpacks and Free Shipping
Dedicated Shopping
Day with Amazing Offers, Backpack Advice and Chance to Win Birthday Prizes
DODGEVILLE, WIS. – Fifty
years ago, the modern-day backpack was born, and to commemorate this important
milestone, Lands’ End is celebrating the birthday of the backpack on August 8,
2017. The Lands’ End 50th Backpack Birthday will honor the
iconic pack with extraordinary offers and advice to help parents and kids
discover the best backpacks in time to head back to class.
“Backpacks have
greatly evolved in the past 50 years; from a mere zippered nylon bag with straps
to carry books in 1967 to today’s backpacks offering enhanced features, such as
reflective safety trim, water bottle pockets to laptop sleeves, along with
personalized style for every student,” said Becky Gebhardt, EVP, Chief
Marketing Officer, Lands’ End. “At Lands’ End, we’ve been building better
backpacks for over 30 years and continue to raise the grade each season. This
year, we have a pack sized for every student – from preschool to college bound
– with styles made with durable rip-resistant fabrics and stronger seams to
accommodate everything from electronics and school supplies to sports gear. We
understand that a backpack is a critical purchase for back to school, and
today’s students need durable packs that will last them the entire school year.”
More about Lands’
End’s 50th Backpack Birthday Celebration:
·
50/50
Extraordinary Offers – To celebrate
the 50th Backpack Birthday Lands’ End is announcing an
EXTRAORDINARY offer – on August 8, 2017, all backpacks (and coordinating lunch
boxes) will be 50 percent off with free shipping. Use promo code:
BACKPACK50 and pin: 7476 to receive this amazing offer.
·
Pick Your Pack
– There’s truly a backpack for
everyone in the family. Lands’ End offers an assortment of packs to pick from
this season including: ClassMate®, Digital ClassMate, TechPack, Critter
Backpack, Packable Cinch Sack and the Campus pack collections.
·
Backpack Personality – Personalizing a backpack is a popular trend. Between icons, initials
and monograms, Lands’ End has hundreds of options for kids to create a
personalized pack. New emojis, based on the popular smartphone characters, add
to the fun. There are even glow-in-the-dark options with a dinosaur skeleton,
crossbones and star. It’s just $6 for an initial, name or icon.
·
#Backpack50 Twitter
Birthday Party – August 8, 2017 –
Lands’ End is also hosting a 4-hour Twitter #Backpack50 Birthday Party,
complete with advice from Lands’ End as well as chances to win $100 gift cards
and backpacks.
·
Online Tips – Visit landsend.com/backtoschool to determine which backpack will be an A+ fit.
New backpack shopping tool and videos to show “What Fits.”
·
Lands’ End
#LoveLearning – Education doesn’t
have to take a vacation this summer. Lands’ End together with Steve Spangler
Science and Brightly, a website from Penguin Random House, has launched the
#LoveLearning campaign. Parents and kids can log on to Landsend.com/LoveLearning weekly from now through August 31, 2017, to discover
do-it-yourself science experiments, book recommendations and fun t-shirt
designs.
ABOUT LANDS’ END, INC.
Lands' End, Inc. (Nasdaq:LE) is a leading multi-channel
retailer of clothing, accessories, footwear and home products. We offer
products through catalogs, online at www.landsend.com
and affiliated specialty and international websites, and through retail
locations, primarily at Lands' End Shops at Sears® and standalone
Lands' End Stores. We are a classic American lifestyle brand with a passion for
quality, legendary service and real value, and seek to deliver timeless style
for men, women, kids and the home.
###
No comments:
Post a Comment
I love comments. Please feel free to leave a comment. I would love to talk to you further