Saturday, April 09, 2011

Diary of A Wimpy Kid Moves Out Some Merchandise

The books were so big, it stemmed a movie. The movie was so big, it stemmed another movie and merchandise.

Diary of a Wimpy Kid: Rodrick Rules is the #1 film in the country earning $24.4 million this past weekend. With Wimpy Kid fever growing to new heights, Fox Consumer Products is rolling out a full line of merchandise for fans of all ages. This includes:

• Plush and figures from FunKo

• Games and puzzles - including one of the hottest games for kids - the Diary of a Wimpy Kid Cheese Touch Game - from Pressman Toy

• Apparel, headwear and bags from Bioworld

• Scrabble, Uno and card games from Fundex

• Bookmarks and posters from Trends International

What a great assortment of products from the geniuses behind Diary of a Wimpy Kid. Who would have thunk it?!

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