KPEX: KOREAN POP CULTURE EXPO
LAUNCHES IN 2027 IN NEW YORK CITY
New Event from LeftField Media and the Co-Creators of
New York Comic Con, PAX, and Anime NYC brings together
the worlds of Korean Music, Movies, Television, Comics, Games,
Food, and Beauty on May 29-31, 2027
New York, NY - LeftField Media, a consumer and enthusiast division of Clarion Events, today announced the creation of KPEX: Korean Pop
Culture Expo. This new event will be a three-day celebration of Korean
entertainment and culture in America’s biggest city filled with special guests
and events for fans of K-Pop, K-Dramas, K-Comics, K-Games, K-Food, and
K-Beauty. Led by event industry veterans Greg Topalian (co-creator of
New York Comic Con), Robert Khoo (co-creator of PAX), and Peter Tatara
(co-creator of Anime NYC), and built by LeftField Media (the makers of Anime
NYC, Anime Frontier, Awesome Con, and Rose City Comic Con), the KPEX team has
made some of the biggest and most beloved popular culture live events in the
US, and they now turn their experience on the exciting, burgeoning world of
K-Content and K-Culture.
Spread across Memorial Day Weekend 2027, KPEX will provide fans an
opportunity to meet their favorite Korean stars and see, hear, taste, and touch
what’s next in Korean entertainment. Each day will be packed with panel
discussions, premiere screenings, interactive workshops, autograph sessions,
and a dynamic expo floor filled with shopping and unique experiences, and each
night will be anchored by a showstopping concert spotlighting artists coming
from Seoul to New York City. KPEX will present fans with over 100 hours of
special events created by both leading companies in the K-Content world as well
as their fellow fans all around NYC. KPEX is by fans, for fans, and the voices
of the fandom will be felt all throughout the convention, delivering an
unforgettable weekend for all lovers of K-Content and K-Culture.
KPEX is further proud to share that it will launch with partners,
sponsors, and participants including the Korea
Creative Content Agency (KOCCA), a governmental agency focusing on expanding
K-Content worldwide, and Ize Press, the US publisher of fan-favorite Korean
comics and novels including Solo
Leveling and Omniscient
Reader's Viewpoint, with many, many more participants to be
announced across the coming months.
Fans can look forward to tickets to the convention launching on
September 18 at 12 Noon Eastern Time. KPEX will announce special guests and
show features throughout the fall.
“From Oscar wins and K-Pop stars performing during the World Cup,
to record-breaking streaming success, Korean entertainment has become a beloved
fixture in American pop culture with over 25 million fans all across the
country,” said Peter Tatara, Co-Founder of KPEX.
“We hope we can now give its fans, creators, and the companies at the
heart of K-Culture a place to call home in the center of New York City.”
Looking across the country, comic cons and anime cons connect fans
with American and Japanese pop culture in almost every city, but very few
gathering places exist for fans of Korean pop culture. KPEX will change this
and build a revolutionary comic con for the Hallyu
Generation, bringing lovers of K-Pop, K-Dramas, K-Comics, K-Games,
K-Food, K-Beauty, and more all together under one roof in New York’s Javits
Center.
“KPEX hopes to create a space for fans to deepen their
relationship with Korean culture, lifestyle, entertainment, and artists,” said Robert Khoo, Co-Founder of KPEX. “We want
to uplift the community by giving it a home in NYC, build a destination which
elevates the fandom all across the United States, and our long-term goal is to
expand this cultural excitement into lasting international awareness and
goodwill that more closely connects the US and Korea.”
In addition to connecting fans with the Korean pop culture
industry, KPEX will also connect industry professionals with one another
through a B2B experience side-by-side with fan interactions. KPEX looks to
build a path for companies and creators to debut projects and products and
offer new media exposure and meaningful business connections.
KPEX is announced by LeftField Media just one week after the 2026
installment of its Anime NYC Japanese pop culture convention. Its largest year
yet, Anime NYC played host to 172,000 fans from around the USA, world
premieres, and appearances by some of the biggest stars and companies in
Japanese pop culture, all brought together in the Javits Center - the same
venue as next year’s KPEX.
“KPEX looks to follow the same success as Anime NYC, which
LeftField founded nine years ago, and we’re working with many of the same
partners and team who brought Anime NYC to life,” said Kelly Comboni, CEO of LeftField Media and Clarion Connect. “We further want to make certain that KPEX is
built authentically for fans of K-Culture. The KPEX team is made of K-Content
fans, and we’re working with organizations and individuals across the Korean
and Korean American worlds to craft the event in a genuine way, including
partnering with Infinitize and IW Group, both award-winning agencies with
tremendous experience in Korean culture, entertainment, and fandom, to help
build the best, most fan-focused festival we can create.”
Fans wishing to hear more can visit kpexevents.com, join its newsletter, and follow the
event on Instagram, Facebook, X, and TikTok to be the first
to learn about special guests, show features, and ways to get involved. High
resolution logos can be downloaded here.
ABOUT KPEX
KPEX is a comic con for the Hallyu Generation, a celebration of K‑Pop, K‑Comics,
K‑Dramas, and more in the heart of New York City! Join us for an exciting
weekend filled with concerts, premieres, autographs, exclusives, and unique
experiences that all connect fans with what’s next in Korean culture and
entertainment. KPEX’s mission is to share Korean pop culture and support the
artists and organizations behind it, and we’re a community for fans, a market
for exhibitors, and a platform for publishers - all focused on expanding K‑Culture
in America’s biggest city! Learn more at kpexevents.com.
ABOUT
CLARION EVENTS
Clarion Events is the world’s largest privately owned event and
exhibition organizer, producing and delivering innovative and market-leading
events and digital products across the globe. Since its inception in 1947, the
company has grown into a truly international organization, with a portfolio of
125 events and media brands across a range of vertical markets. Clarion Events
employs nearly 2,000 people in 12 countries around the globe. The organization
aims for each of their products to become a market leader in customer
satisfaction and delight whilst retaining talented people and loyal partners.
The business constantly strives to increase its value across long term vertical
industries with significant international growth potential. Clarion Events is
presented as a best-in-class, customer centric and digitally enabled partner.
By applying a customer first approach across the organization, they create
outstanding platforms and products for their customers and partners to grow
their own businesses. For more information, please visit clarionevents.com.
ABOUT
LEFTFIELD MEDIA
LeftField Media, LLC is an events company focused on developing
face-to-face events in a range of communities rooted in contemporary culture
and shared passion. LeftField was formed in 2014 and is now owned by Clarion
Events Ltd. With a keen sense of the evolving needs of businesses and their
consumers, as well as new opportunities created by change, LeftField takes a
clean-slate approach to its work. LeftField’s portfolio includes Awesome Con, Washington
D.C.’s Comic Con; Rose City Comic Con, in
Portland, OR; Anime NYC, New York City’s
Japanese pop culture festival; and Anime Frontier in Dallas-Fort
Worth. LeftField Media is headquartered in Shelton, CT. For more, visit leftfieldmedia.com.
ABOUT GREG TOPALIAN
Greg Topalian created New York Comic Con, the most successful launch in Reed
Exhibitions’ history. This led to the creation of ReedPop, a division which
grew to $50+ million in revenue under his leadership. In 2014, he founded
LeftField Media, an experiential events company rooted in contemporary culture.
In three years, it grew to $4 million in revenue. Clarion acquired it in 2016,
and in 2017, Topalian was named CEO of Clarion Events North America. In 2023,
he launched On Deck Ventures.
ABOUT ROBERT KHOO
A Tokyo-based gaming and live events executive best known as a founding
architect and longtime show director of PAX, the world’s largest series of
gaming events. As President at Penny Arcade, he helped transform a creator-led
webcomic into a global gaming brand, while helping define the modern fan event;
culture and commerce built around communities, not just floor space. PAX events
are now held across the US and Australia and attract fans from around the
world.
ABOUT PETER TATARA
Peter Tatara has spent 20 years working in live events and with
East Asian media. At Reed Exhibitions, he managed guests and programming at
events including New York Comic Con and the official Star Wars Celebration before
leading global business development. Then at LeftField Media, he launched Anime
NYC and grew it into the second largest Japanese pop culture festival in
America. Most recently at the century-old Japan Society, he ran 100+
traditional and pop culture events a year.
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