FOR IMMEDIATE RELEASE
Why Artificial Intelligence Will Never Totally Replace Human Cognition: Expert Weighs In
SAN FRANCISCO, Calif., May 14, 2025 — Artificial intelligence (AI) plays a transformative role across a wide range of industries by streamlining processes, improving decision-making and enhancing productivity, but it cannot replicate human imagination, intuition, curiosity or creativity, says AI expert Akli Adjaoute.
“The world was built by people who took risks and wanted to create something new,” Adjaoute said. “I grew up extremely poor. I had no chance to succeed had I not had an imagination and the hardworking curiosity I needed to be different — to succeed. That’s what I’m trying to share with people.”
Adjaoute has more than three decades of experience in the development and deployment of mission-critical AI systems. In April 2000, he founded his second company, Brighterion, which uses AI to tackle payment fraud, a problem that plagues many industries and accounts for billions of dollars in yearly losses. More than 2,000 clients globally use Brighterion-powered software, including 74 of the 100 largest U.S. banks, and over 150 billion transactions are processed through Brighterion software annually. Adjaoute eventually sold Brighterion to MasterCard.
Now, he distills his educational and professional expertise in his compelling new book, Inside AI, in which he provides a clear-headed, jargon-free overview of the fascinating world of AI. He devotes a chapter to answering a question in the minds of many: “Can machines match or surpass human creativity?”
From those new to the field to seasoned enthusiasts, Adjaoute aims to equip readers with a comprehensive understanding of what AI truly is and what it can and cannot achieve.
“There are many books written on AI, but few that actually give readers a framework for how to think about AI, and its transformational impact on every person in the world,” said Karen Webster, CEO at PYMNTS. “This is that book. It is powerful in its simplicity, and admirable for its accessibility.”
Within the pages of Inside AI, readers will gain practical insights, learning how to:
- Understand diverse AI techniques and methodologies
- Draw lessons from both successful and failed AI applications
- Identify the capabilities and limitations of AI systems
- Grasp the successful and unsuccessful uses of AI in business
- Recognize areas where human cognition still surpasses AI
- Dispel common myths, such as AI's threat to jobs and civilization
- Effectively manage AI projects
“As we progress, we’ll also address ethical questions surrounding bias, fairness, privacy and accountability,” Adjaoute added. “Drawing from my three decades of experience in developing and deploying mission-critical AI systems, I will outline the characteristics that, in my perspective, will define the next generation of AI platforms.”
Inside AI
Publisher: Manning Publications
ISBN-10: 1633437728
ISBN-13: 978-1633437722
Available from https://amzn.to/3GXmSyh
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