The Doux® (pronounced The Do) is a “new school” modern
hair care system with an “old school edge.” With packaging that is bold and
bright and product titles inspired by 90’s hip hop, The Doux is poised to kill
it with those seeking a way to smoothing curly, kinky, and wavy hair into both,
curly or straight styles. The product is now available at Target making it the
newest product to try for anyone looking to manage natural curls of all types
and textures.
Created by Maya Smith, a 25-year celebrity stylist and
International Curl Master, The Doux was first launched in Europe in 2011 in
response to her passion for helping people master the hair they were born with.
STRAIGHT, NATURAL, CURLY, or RELAXED, according to The Doux, if you grew it,
it’s ALL GOOD. “I was living in Germany at the time, had my own salon there and
my specialty was helping clients to transition to a relaxer-free lifestyle. I’m
obsessed with people maximizing the potential of the hair they were born with.
Mastering curls is my passion and purpose,” explains Smith.
The people felt her passion through her products. The
Doux blew up overseas so much so that it caught the attention of media in the
USA. “Once we started getting press in the states the demand for The Doux was
incredible. I had to return to the states and see this vision through,” Maya
Smith explains. In 2014, Maya opened The DOUX Salon™ in Macon Georgia’s
historic Downtown district and started selling her professional grade products
at her salons and on-line.
Fast-forward three years and a lot of work and
dedication, The Doux has arrived in Target stores; no easy feat for an indie
brand. “We are so excited to bring The Doux to the masses. It’s 20 years in the
making. We listened to 20 years of feedback from actual clients from
Minneapolis to Morocco. We listened to what people wanted, a salon grade, high
quality product that delivered on its promises. Helping people to manage and
maintain their natural hair and celebrate their own bold, unique style is what
the last 25 years of my professional life has been about,” Maya Smith
shares.
The Doux also redesigned its packaging, with the
intention to disrupt the category. It’s bold with bright colors, which is the
opposite of the more subdued look you see on the shelves currently. “I’m a fan
of 90’s rap so I wanted to incorporate lyrics and titles in the packaging,”
adds Smith. With titles such as Bonita Afro Balm, Mousse Def, Sucka Free, Fresh
Rinse, and The Light, The Doux will most definitely catch the eyes of
Millennials and Gen X’ers alike.
The Doux Products:
*SUCKA FREE™ Moisturizing Shampoo
*FRESH RINSE™ Conditioner
Sulphate & Paraben-free Shampoo and Conditioning Duo with Shea Butter & Sea Silk. A gentle cleansing system for thick, dry, or color-treated hair. Ultra-hydrating conditioner has amazing slip for easy detangling. Sea silk smooths the cuticle, leaving hair frizz-free and full of body. MSRP: $12.99 each.
Stylers:
*BONITA AFRO BALM™ Shine Enhancing Texture Cream Delivers shine and manageability for pixies, Afro's, tapered cuts, and twist/braid/coil sets. Certified organic botanicals, alcohol & paraben free. MSRP: $15.99.
*MOUSSE DEF™ Texture Foam Non-flaking mousse gives definition to curly styles without stiffness, cloudiness, or crunch. Soy proteins and natural humectants make this humidity-resistant styling aid ideal for thermal styling as well. MSRP: $14.99
*THE LIGHT™ Shine Mist Preserves color and protects hair from heat styling. Reduces drying time and delivers weightless shine to finished looks. Adds natural luster to natural styles. Infused with Black Cacao, Passion Fruit, and Palm Oil. MSRP: $14.99.
*SUCKA FREE™ Moisturizing Shampoo
*FRESH RINSE™ Conditioner
Sulphate & Paraben-free Shampoo and Conditioning Duo with Shea Butter & Sea Silk. A gentle cleansing system for thick, dry, or color-treated hair. Ultra-hydrating conditioner has amazing slip for easy detangling. Sea silk smooths the cuticle, leaving hair frizz-free and full of body. MSRP: $12.99 each.
Stylers:
*BONITA AFRO BALM™ Shine Enhancing Texture Cream Delivers shine and manageability for pixies, Afro's, tapered cuts, and twist/braid/coil sets. Certified organic botanicals, alcohol & paraben free. MSRP: $15.99.
*MOUSSE DEF™ Texture Foam Non-flaking mousse gives definition to curly styles without stiffness, cloudiness, or crunch. Soy proteins and natural humectants make this humidity-resistant styling aid ideal for thermal styling as well. MSRP: $14.99
*THE LIGHT™ Shine Mist Preserves color and protects hair from heat styling. Reduces drying time and delivers weightless shine to finished looks. Adds natural luster to natural styles. Infused with Black Cacao, Passion Fruit, and Palm Oil. MSRP: $14.99.
The Giveaway:
One winner will have the opportunity to win a Sucka Free Moisturizing Shampoo and Fresh Rinse Conditioner alone with A Bottle of Mouse Def.
Disclaimer: I have not received any products to host this giveaway. The product will be sent by the sponsor.
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