One of the most popular blog genres is the mommy blog. The reason is it appeals to emotions and to the many parents who need advice on a wide range of topics involving children.
It's also nice to have a friendly and informative point of view, from one real mom to another. If you believe you have mommy advice that is priceless but need help marketing your blog, keep reading to learn more.
One of the most effective methods for marketing your blog and all its uses is through explainer videos. As a result, you can directly convey what it is you do and what you have to offer. Certainly, your followers will want to read your articles.
Yet, it helps to get them started with a straightforward and enjoyable video that speaks to their needs while pulling at their heart strings. Not to mention, a video shows that you are serious about your blog and willing to offer good production value for your audience.
Make Sure Your Content is Great
If you want to gain more followers, then your objective should be to publish content that will keep them coming back for more. The Internet is home to millions of blogs.
So, your goal is to make sure your mommy advice stands out. To do this, you must think of ways to compel your visitors to return and to share your content with their friends.
To start, here are a few tips:·
- Write your posts professionally
- · Offer a unique voice in the mommy world
- · Provide value
- · Ask for comments or suggestions for future content
- · Include optimized images
- Put yourself in the shoes of your readers. What type of content would you read and share?
Launch a YouTube Channel
Modern media is comprised of a wide variety of outlets from blogs to social media and video channels. Your audience enjoys the convenience and choices they have when it comes to viewing media, in all its forms.
Take a look at some of the most popular mommy bloggers today. You'll see that they have several social media profiles and a YouTube channel. A video network is a great way to expand your network.
There isn't any question that you can blog and vlog at the same time. Plus, you can cross-promote your posts through your videos and your articles.
Hold a Contest
Who doesn't like winning prizes? One way to generate more traffic is through a contest. Since you run a mom blog, you might consider giving away items important to families such as:
- · A gift card to a family retailer
- · Baby clothing
- · Food
- · Restaurant gift cards
- · Theme park ticket
- You can then promote your contest on your blog, on your video channel and on your social media profiles.
Follow Other Mom Blogs
It seems counterintuitive to follow your competition, but it really works. Nonetheless, you should do more than just follow, you should also comment on other mom blogs with links to your own blog.
The reason is these are the sites where you can find followers interested in your niche. Plus, you can make sure your content is different from your competition.
Think of the food court analogy. There are usually several eateries in a food court.
People go to food courts because they are hungry and want multiple choices. Then, they see all the vendors available. They might eat at the fried chicken spot today, but eat at the hamburger joint next week because they noticed the vendor when they were eating their fried chicken.
So, by following and commenting on other mom blogs, you can get the attention of your target audience.
Mom blogs are in demand so, you’re off to a good start. The next step is to market your blog effectively for better traffic and engagement.