Audiences
Everywhere Join the Fun as Advance Tickets Go On Sale July 17
in
Anticipation of the Film's July 28 Release
CULVER CITY, Calif., July 13, 2017 - In celebration of the fourth
annual World Emoji Day (@WorldEmojiDay) on Monday, July 17, audiences can get
excited for the film by getting their tickets early - and Sony Pictures
Animation is joining the fun by orchestrating a series of events and
appearances as we all salute to the emoji, the means of communication that
crosses borders and language.
On World Emoji Day, tickets will go on sale for The Emoji Movie. MovieTickets.com
continues their multi-picture partnership with Sony with a site-wide takeover
for the film, announcing the start of advance ticketing on the site, newsletter
and social media. Advance tickets will also be available on Fandango and Atom Tickets.
Commenting on the announcement, Tony Leondis, co-writer/director
of The Emoji Movie, said, "Emojis help us express ourselves in ways we
don't have time to express, or don't have the forethought to express, or are
afraid to express - or don't have the language to express. It's perfectly
fitting for everyone around the world to celebrate World Emoji Day, because
emojis really do bring us all closer together - in this world of technology,
the human heart has found a way to connect."
Anticipation of World Emoji Day begins on Saturday, July 15, as
Sony Pictures Animation attempts to set a new
Guinness World Records™ title for the Largest gathering of people
dressed as emoji faces simultaneously across multiple venues.
Spanning three continents, fans will converge in Dubai, Moscow, London, Dublin,
and Sao Paulo, dressing as the film's characters in the attempt to set the
record.
On World Emoji Day itself, the fun starts early with special Emoji
Movie-inspired events:
- The film's voice cast - Maya Rudolph, Patrick Stewart, and Jake T. Austin - take over ABC's "Good Morning America" to celebrate the day.
- Later, Jeremy Burge, the creator of World Emoji Day, will appear on the BUILD Series NYC.
- On Univision, influencer Sascha Barboza will create a party video with her daughter, and Univision talent will share on-air vignettes on their social pages.
- Later in the day, Austin and Leondis will be joined by Burge to ring the closing bell at the New York Stock Exchange, the cast will light the Empire State Building yellow in participation with Oath for Good and Girls Who Code.
- The festivities kick off today in New York and Beverly Hills as Saks Fifth Avenue unveils its "Saks Fifth Avenue x The Emoji Movie" collection in the windows of its flagship stores. The product collection, comprised of emoji-inspired fashion and accessories, is led by renowned designer Jason Wu, along with fellow designer brands Mackage, Havaianas, Gents, Del Toro, and Orlebar Brown. The windows feature ready-to-wear, outerwear, and accessories from the collection combined with unique interactive technology created by Mitene & Sony Music Communications that enables consumers to interact with Emoji characters from the film.
Moviegoers can join the fun on their phones, online, by
interacting with some of their favorite apps:
- Snapchat will launch The Emoji Movie Snapchat Lens, which will let Snapchatters pose as three of the most popular emojis - Cat with Heart Eyes, Poop, and Gene, the star of the movie, an emoji that can express several emotions. The Lens is set to the tune of Charles Wright's song "Express Yourself."
- The Emoji Movie sticker app, developed by Moji, is launching on World Emoji Day in advance of the full release of the app. The full app will provide a groundbreaking way for users to create their own customized emojis.
- Several of audiences' favorite apps, featured in the movie, will join the celebration on social media. Candy Crush Saga will give fans an exclusive first-look at the in-game challenges inspired by The Emoji Movie that will launch to coincide with the movie's general release. Candy Crush Saga, which features in a standalone scene in the Emoji Movie, will be sharing the exclusive content for a 24-hour period, including a sneak peek from the scene in which our heroes are trapped inside the Candy Crush game board and must play through the levels in order to survive. The content will be available to view on Candy Crush Saga's Facebook, Instagram and Twitter channels throughout the day.
- In addition, Just Dance and Just Dance Now will also launch a custom Emoji Movie Dance Map on World Emoji Day.
About The Emoji Movie
The Emoji Movieunlocks the
never-before-seen secret world inside your smartphone. Hidden within the
messaging app is Textopolis, a bustling city where all your favorite emojis
live, hoping to be selected by the phone's user. In this world, each emoji
has only one facial expression - except for Gene (T.J. Miller), an
exuberant emoji who was born without a filter and is bursting with multiple
expressions. Determined to become "normal" like the other
emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and
the notorious code breaker emoji Jailbreak (Anna Faris). Together, they embark
on an epic "app-venture" through the apps on the phone, each its own
wild and fun world, to find the Code that will fix Gene. But when a
greater danger threatens the phone, the fate of all emojis depends on these
three unlikely friends who must save their world before it's deleted forever.
The Emoji Movie features the voices of T.J. Miller, James Corden,
Anna Faris, Maya Rudolph, Steven Wright, Jennifer Coolidge, Jake T. Austin,
Christina Aguilera, Sofia Vergara and Sir Patrick Stewart. The film is
directed by Tony Leondis, produced by Michelle Raimo Kouyate, and screenplay by
Tony Leondis & Eric Siegel and Mike White from a story by Tony Leondis
& Eric Siegel. "emoji"™ is a trademark of emoji company
GmbH used under license.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony
Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global
operations encompass motion picture production, acquisition and distribution;
television production, acquisition and distribution; television networks;
digital content creation and distribution; operation of studio facilities; and
development of new entertainment products, services and technologies. For
additional information, go to http://www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated and family
entertainment for audiences around the world. The studio is
following its worldwide comedy hits-the record-breaking monster
comedies Hotel Transylvania and Hotel Transylvania 2, the hybrid live
action/animated blockbusters The Smurfs and The Smurfs 2, and the
mouth-watering Cloudy with a Chance of Meatballs movies-with the
fully animated reboot Smurfs: The Lost Village available on digital and Blu-ray
now; a surprising and comic take at the secret world inside our phones with The
Emoji Movie in July 2017; the inspirational The Star in November 2017; Hotel
Transylvania 3 in July 2018; and an animated Spider-Man feature from the minds
of directors Chris Miller and Phil Lord in December 2018. The studio, in
conjunction with Aardman Animations, has produced two critically acclaimed
feature films: the CG-animated family comedy Arthur Christmas; and
the Academy Award® nominated stop-frame animated high-seas adventure, The
Pirates! Band of Misfits. In 2007, Surf's Up also received
an Academy Award® nomination for Best Animated Feature Film; a sequel
entitled Surf's Up 2: WaveMania is now available on digital and DVD. The
division, whose first feature film Open Season led to a very
successful movie franchise including the brand new Open Season: Scared Silly
now available on digital, DVD and Blu-ray, was founded in 2002. Sony
Pictures Animation is a division of the Sony Pictures Motion Pictures Group.
- Website: http://www.sonypicturesanimation.com/
- Facebook: https://www.facebook.com/SonyPicturesAnimation
- Twitter: http://twitter.com/sonyanimation
- Tumblr: http://sonyanimation.tumblr.com/
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