Tuesday, October 18, 2016

Applebee's Partners with NY-based TroopTree for Veterans Day Program

Applebee's New York Franchise and TroopTree Join to Honor Troops on Veterans Day
International Dining Chain's New York Branch Joins Military Video Messaging Service to "Nominate an Armed Forces Hero" and Celebrate Community Heroes

NEW YORK– October 18, 2016 – Apple-Metro Inc., an Applebee's franchise for the New York metropolitan area, and TroopTree, a free video messaging service created for the military and their loved ones, today announced a joint Veterans Day campaign to celebrate a local Armed Forces hero leading up to November 11th.

Apple-Metro and TroopTree have joined for a public "Nominate an Armed Forces Hero" initiative, allowing people to nominate a veteran or active duty military member they know who has had a positive impact on their life, community or country. Submissions will be accepted online throughout October – opening on the 1st and closing at 11:59 p.m. EST on October 31st – via written or video recording at www.trooptree.com/applebees. Five winners will be announced on Veterans Day, November 11th, and awarded a free Applebee's meal voucher, which they can redeem with loved ones at their convenience at any of Applebee's 36 locations in the NY Metro – The Five Boroughs, Westchester and Rockland Counties.

Through this agreement, Apple-Metro Inc. will be continuing Applebee's impressive history of paying homage to our service members. Since 2008, Applebee's has served almost 8 million free meals to veterans and active duty military on Veterans Day, and expects to serve close to 1 million more this year. For the ninth consecutive year, Applebee's will offer a complimentary meal from a selection of entrees at nearly 1,900 restaurants nationwide on November 11, 2016. Applebee's also gives back through their "Thank You Movement" campaign, which recognizes regional groups that help veterans in a variety of ways.

"Remembering and respecting those who fight for our freedoms is a top priority of Applebee's," says Ken Feldman, Vice President of Marketing for Applebee's New York. "We are especially excited to amplify our efforts with TroopTree. With their extensive network of deep military connections, experience working with the community and overall company mission, we are confident that we will be able to make a larger impact in the community."

Each year, TroopTree shares a "Thank You Gallery" of videos from the general public, as well as celebrities, including Nick Cannon, Halle Barry and John Cena, with the troops to acknowledge their service to our country. TroopTree regularly collaborates with organizations on efforts to support the Armed Force and has previously partnered the NBA and WWE, among others, to encourage athletes and fans to create and share videos using the TroopTree service. They have also received endorsements from organizations such as The Yellow Ribbon Fund and National Homeland Defense Foundation, and sponsored major events, including the "Snowfest" military ski weekend in Colorado and "Salute With Hoops" celebrity basketball game in Las Vegas.

"We are very proud to work with Apple-Metro Inc., who shares our commitment to supporting the military and has been involved in this mission for nearly a decade," says Jon Loew, CEO and founder of TroopTree. "This joint campaign is a great opportunity to reach more families with veterans and active duty military this Veterans Day and beyond into the holiday season. We look forward to recognizing unsung community heroes and joining their families and friends in saying thank you."
For more information on the "Nominate an Armed Forces Hero" initiative, please visit www.trooptree.com/applebees

About TroopTree
TroopTree is a free video service for military families that allows them to keep in touch during deployments. Using patented FutureSend™ technology, users can schedule the delivery of video messages at pre-specified times in the future and storing messages for up to 99 years. The platform is partnered with Blue Ridge Networks, the leader in network security technology for leading military and financial institutions, and is a subsidiary of KeepTree, a cloud-based video messaging system that allows users to capture, securely store, and experience important videos, now and forever. TroopTree is available on the web and on iOS and Android.
About Apple-Metro Inc.
Operating restaurants in all five boroughs of NYC, Westchester and Rockland Counties, Apple-Metro, Inc. is the exclusive NY Metro Area franchisee for Applebee's Grill + Bar. Apple-Metro, Inc.'s mission is to guarantee each and every guest the ultimate casual dining experience through extraordinary service and exceptional food and drink in a fun-filled, friendly atmosphere. Apple-Metro, Inc. holds a regular position in the Top 10 performing Applebee's Franchisees internationally and is one of the premier restaurant operators in the New York Area. Apple-Metro has received the highest honor at Applebee's Services Inc.'s (A.S.I.) Annual Franchise Convention: the 2009, 2010 and 2014 Applebee's Services Inc. Franchisee of the Year award, as well as A.S.I. Operations Excellence, Innovator of the Year, Multi-Unit Franchisee MVP, Griffin Report Best Places to Work in the Food Industry, Inc. Magazine 500 / 5000 Company (Three years in a row), National Restaurant Association State Neighbor of the Year (Two time) and is a New York Urban League Frederick Douglass medallion Award Recipient. Apple-Metro is in the top 50 of all franchisees across all concepts in the United States and is listed on the Crain's New York Business list of largest privately held companies.
About Applebee's®
Applebee's Neighborhood Grill & Bar offers a lively bar and grill experience combining hand-crafted drinks and simple, craveable American fare with flare.  All Applebee's restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering the best in food and drinks with genuine, neighborly service. With more than 2,000 locations in 49 states, Guam, Puerto Rico and 15 countries, Applebee's is one of the world's largest casual dining brands.  Applebee's is franchised by subsidiaries of DineEquity, Inc. [NYSE: DIN], which is among the world's largest full-service restaurant companies.
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