Is it time that your business software got an upgrade or
two?

While there are myriad of ways to make the customer
purchasing process as smooth as possible, working with the latest in tech
software is certainly an important part of the equation.
With that being the case, are you making customer
purchases smooth as silk?
Review
the Customer Experience from Start to Finish
In order for your customers to leave each and every
experience as happy as they can be, make sure you deploy the following:
1. Technology
– First and foremost, being up to speed on technology in 2016 is crucial. Even
though you are likely to come across the occasional business these days where
cash only is accepted, they don’t have a website or social media profile, and
their cash registers look like something out of the 1970’s, those kinds of
businesses are few and far between. From chip technology to texting customers
reminders of appointments and other business dealings they have with you, your
business needs to be embracing technology, not running away from it. An example
of such software would be salon
pos,
technology that allows you to do a number of critical workplace functions.
Whether it is keeping tabs on your inventory, placing requests for new supplies
or scanning items when it is time for customers to check out, technology never
looked so good.
2. Service
with a smile – You may take it for granted at times, but your customer service
approach to business proves to be as crucial if not more than anything else you
do. Most customers truly do care about how they are treated whenever they walk
into a shop, order something over the phone, or sit down at a computer or turn
to their mobile device to make a purchase. If your customer service is smooth
and thoughtful, there is a good chance that customer will be coming back for
more. On the other hand, give them an experience that is fraught with bad
service and a general feeling of they’re just a number to you, don’t expect to
see them anytime soon, maybe never again. From running a flower shop to being
the local
dentist in town, make sure you and your employees (if you
have them) always treat customers the way you’d want to be treated.
3. Contact
readiness – Lastly, what avenues are you leaving open in order for customers to
contact you? While many business owners are not shy about letting customers
(current and potential ones) know how to get in touch with them, others make
consumers literally jump through hoops when reaching out for assistance. You
should have your “how to contact” information available on several fronts.
First, your business cards are all but a no-brainier for leaving pertinent
contact information on. Even though space on such cards is limited, it is
important to have not only the company’s name and address, but also your phone
number, email and website addresses, and a social media contact if possible
too. When it comes to your emails you send customers, leave the same
information as mentioned a moment earlier in the notes. The big elephant in the
room is your website. Consumers can scan the Internet and find countless
examples of websites that are well-organized and look as professional as
possible. On the other side of the coin, they can surely fine some that could
have been put together better by a third-grader. So that your website is in the
former, always review it to see that simple and yet pertinent details are in
place. If customers have to go on a safari just to try and figure out how to
reach you, it can dampen the enthusiasm they may have initially had for you and
your brand.
With today’s
customers having many different options when it comes to satisfying
their shopping habits, it is imperative that your brand gets a passing grade in
the purchasing process.
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