For Immediate Release:
A Formerly Homeless Dog, His Adopted Human Owner and a Big Huge Tour Bus is Coming to New York Raising Awareness for Rescue Dogs and Free Days with George
PEDIGREE® Brand Partners with Bestselling Author Colin Campbell and “George” to Visit Shelters across the U.S. as part of
Official Book Release
Official Book Release
LIFE’S LITTLE LESSONS TAUGHT BY ONE VERY BIG DOGNew York, New York – April 26, 2016 - Bestselling author Colin Campbell and one very big dog named George will kick off a nationwide tour beginning Tuesday, May 3rd in New York to coincide with the official launch of the highly-anticipated memoir Free Days with George (Penguin Random House). The book has been named one of the Top 20 Editor’s Pick for Spring Nonfiction by Amazon (http://goo.gl/KIOSnm). Free Days with George is the remarkable true story of a 140-pound homeless dog named George and his adopted human Colin, who felt like his life was crumbling around him. George teaches Colin the real meaning of happiness and hope through their connection which transcends a lot of things we know about loyalty and love.
PEDIGREE® is a sponsor of Free Days with George which is supported by a six-week, 24 city tour highlighted by retail book signings, media interviews and visits to select animal rescue shelters. As a sponsor of the tour, PEDIGREE is not only supporting the adoption cause, they are also generously donating dog food to shelters across the country, furthering the goal of donating more than 10 million bowls to dogs in need in 2016.
On Tuesday, May 3, 2016 Campbell and George will visit the Humane Society of New York located at 306 East 59th Street at 10:00 a.m. to bring awareness and assistance for all of George’s fellow rescue dogs. During the appearance George will visit with other rescue dogs in the shelter while Campbell speaks about their own journey which took George from being abandoned and homeless to becoming one of the most popular surfing dogs in California as told in Free Days with George.
On May 1st, 2016 at 1:00 pm Campbell and George will be hosting an official book signing launch event at Anderson’s Book Shop located at 96 Chatsworth Avenue in Larchmont, New York. Both Campbell and George will autograph books including one very special collectible paw print that only George can leave behind for fans.
“Free Days with George brings to life the PEDIGREE Brand ‘Feed the Good’ campaign, which is based on the simple insight that dogs and people bring out the best in each other," said Melodie Bolin, PEDIGREE Brand Manager. “We are excited to be part of a tour that demonstrates the bond between dog and owner while also giving back to shelter animals in need. Throughout the tour we’ll donate to several of the shelter stops, helping provide these animals with the nutrition they need while contributing to finding them a loving forever home.”
The tour will continue on to New Jersey, Philadelphia, Baltimore, Pittsburgh, Detroit, Chicago, Milwaukee, Minneapolis, Denver, Salt Lake City, Los Angeles, Phoenix, Santa Fe, N.M., Tulsa, Okla., Dallas, Austin, Houston, New Orleans, Jackson, Miss., St. Louis, Nashville, Tenn., Asheville, N.C., Raleigh, N.C. and ending in Atlanta on June 10, 2016,
“George is the dog who changed my life. When I was at my worst, he was there to comfort me. He was homeless when I took him in as a ‘rescue’ but as it turns out, he’s really the one who rescued me,” remarks Campbell. Free Days with George is his story but it’s also the story of any of us who have experienced loss or heartache. It’s a book about love, hope and second chances that we all eventually need at some point in our lives.”
Free Days with George, which has been described as a “cross between Marley and Me, Tuesdays with Morrie and Eat, Pray, Love,” immediately became a bestseller in Canada when it was released in 2015 and will now be available in bookstores across the U.S. and online Tuesday, May 3, 2016. It is the Amazon Editor’s Pick for Spring as well as the #1 book currently being requested in its category.
Information for pre-ordering Free Days with George here: http://www.penguinrandomhouse.com/books/243531/free-days-with-george-by-colin-campbell/
You can visit Colin and George at