Carmax & Green Bay Packers Team Up

CARMA LABORATORIES TEAMS UP WITH THE GREEN BAY PACKERS….

Carmex® Scores Multi-Year Partnership at the “Frozen Tundra!”

Franklin, WI – October 30, 2015 – Carma Laboratories, Inc., the manufacturer of Carmex® Lip Balm and Carmex® Cold Sore Treatment today announced the beginning of a multi-year partnership with the Green Bay Packers. This new relationship brings together two strong Wisconsin businesses and officially identifies Carmex® as a trusted partner of the Green Bay Packers.

"We are excited to team up with the Green Bay Packers,” stated Jona Mancuso, Marketing Director for the Carmex® brand. “This is an incredible opportunity to connect Carmex with dedicated football fans across the nation. Football is one of the most popular sports in North America and our partnership with the Packers makes perfect sense as we continue to grow together. Also, given the cold weather conditions at Green Bay’s Lambeau Field, Carmex® products are perfect to have on hand to help relieve dry, chapped lips.”

In support of the partnership, Carmex® will help create fun and memorable fan experiences at three home games with a tent sent up offering Carmex giveaway items and a special appearance by the Carmex Mascot. Fans can also enter into the #CarmexSuperfan social media promotion by uploading a picture to Facebook, Instagram or Twitter that illustrates how their favorite Carmex® product helps them get ready for the big game.

Throughout the #CarmexSuperFan campaign, five winners will be selected randomly each week. Each weekly winner will receive a prize pack consisting of Carmex® lip balm products and a variety of Carmex® branded merchandise. At the end of the promotion, one photo will be selected as the Ultimate #CarmexSuperfan based on originality, quality, and brand appeal. The Ultimate #CarmexSuperfan will receive a $500 American Express gift card. All eligible photo entries submitted over the course of the promotion are automatically entered into the Ultimate #CarmexSuperfan photo contest.

Carmex® is accepting #CarmexSuperfan entries until November 22^nd, 2015. To enter via Facebook, visit the Carmex Facebook page, click on the “photo contest” tab and click “submit an entry.” To enter via Instagram or Twitter, make sure your profile is public, and post an eligible photo to your page with the hashtags #CarmexSuperfan and #Contest.

In addition to media, on-site activation, branding and hospitality at Lambeau Field, Carmex® and the Green Bay Packers will be working closely together to implement various promotional efforts over the course of the partnership. For more information, please visit: www.mycarmex.com.

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About Carmex® and Carma Laboratories, Inc.:

For more than 79 years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex® lip balm. Today, the company continues to produce its original lip care formula in its trademark jars, and has expanded the line to include flavored lip balms, ultra hydrating lip care formulas and soothing skin care products. The carefully crafted lip balm has been #1 pharmacist-recommended for 17 years in a row*. For more information, visit www.mycarmex.com.