CARMA
LABORATORIES TEAMS UP WITH THE GREEN BAY PACKERS….
Carmex®
Scores Multi-Year Partnership at the “Frozen Tundra!”
Franklin, WI – October
30, 2015 – Carma Laboratories, Inc., the manufacturer of Carmex® Lip
Balm and Carmex® Cold Sore Treatment today announced the beginning
of a multi-year partnership with the Green Bay Packers. This new
relationship brings together two strong Wisconsin businesses and officially
identifies Carmex® as a trusted partner of the Green Bay Packers.
"We are excited to
team up with the Green Bay Packers,” stated Jona Mancuso, Marketing Director
for the Carmex® brand. “This is an incredible opportunity to connect Carmex
with dedicated football fans across the nation. Football is one of the most
popular sports in North America and our partnership with the Packers makes
perfect sense as we continue to grow together. Also, given the cold weather
conditions at Green Bay’s Lambeau Field, Carmex® products are perfect to have
on hand to help relieve dry, chapped lips.”
In support of the
partnership, Carmex® will help create fun and memorable fan experiences at
three home games with a tent sent up offering Carmex giveaway items and a
special appearance by the Carmex Mascot. Fans can also enter into the #CarmexSuperfan
social media promotion by uploading a picture to Facebook, Instagram or
Twitter that illustrates how their favorite Carmex® product helps them
get ready for the big game.
Throughout the #CarmexSuperFan
campaign, five winners will be selected randomly each week. Each weekly winner will receive a prize pack consisting of Carmex® lip
balm products and a variety of Carmex® branded merchandise. At the end of the
promotion, one photo will be selected as the Ultimate #CarmexSuperfan based on
originality, quality, and brand appeal. The Ultimate #CarmexSuperfan will
receive a $500 American Express gift card. All eligible photo entries submitted
over the course of the promotion are automatically entered into the Ultimate
#CarmexSuperfan photo contest.
Carmex® is accepting
#CarmexSuperfan entries until November 22nd, 2015. To enter via
Facebook, visit the Carmex Facebook page, click
on the “photo contest” tab and click “submit an entry.” To enter via Instagram
or Twitter, make sure your profile is public, and post an eligible photo
to your page with the hashtags #CarmexSuperfan and #Contest.
In addition to media,
on-site activation, branding and hospitality at Lambeau Field, Carmex® and the
Green Bay Packers will be working closely together to implement various
promotional efforts over the course of the partnership. For more information,
please visit: www.mycarmex.com.
# # #
About Carmex® and Carma
Laboratories, Inc.:
For more than 79
years, Franklin, Wisconsin-based Carma Laboratories, Inc., has manufactured
Carmex® brand lip balms. Carma Laboratories, Inc. is a family owned and operated
business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex®
lip balm. Today, the company continues to produce its original lip care formula
in its trademark jars, and has expanded the line to include flavored lip balms,
ultra hydrating lip care formulas and soothing skin care products. The
carefully crafted lip balm has been #1 pharmacist-recommended for 17 years in a
row*. For more information, visit www.mycarmex.com.
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