The Original Brand Popsicle® Swoops in as the SuperHero of the Summer
Popsicle® creates its first-ever comic book in partnership with Marvel Custom Solutions; partners with supermom Vanessa Lachey to encourage families to join the SuperHero fun! We love Popsicle and couldn't get through the Summer without our stocked freezer.
Popsicle(R)
logo
ENGLEWOOD CLIFFS, N.J., June 4, 2015 /PRNewswire/ -- This summer, the
Original Brand Popsicle® – having saved families from heat and boredom with
bold flavors, fun shapes and its icy-cool refreshing taste since 1905 – will
become a true SuperHero with its first-ever comic book. To help spread the
SuperHero news and excitement, the Popsicle Brand has teamed up with actress,
entrepreneur, and supermom of two, Vanessa Lachey.
"I am thrilled to partner with the Popsicle Brand Team on
their summer campaign," said Vanessa Lachey. "Popsicle pops are one of my
family's favorite treats and SuperHeroes are huge in my house right now."
Popsicle, in partnership with SuperHero expert Marvel Custom
Solutions, a division of Marvel Entertainment, will release its first-ever
SuperHero comic book available in select Marvel retail stores and on www.Popsicle.com.
Popsicle will release a series of nine digital comics on Popsicle.com on the
first "official" day of summer, June 21. Families can also pick up their own
limited-edition hard copy comic book, featuring all nine comics, at select
Marvel retail stores beginning in July. The comic series details the heroic
escapades of Popsicle characters Mandy, Pete and Ace, who were sent to save the
summer.
In
addition to the comic book release, Popsicle invites families nationwide to
visit its new SuperHero hub, "Deep Freeze 9," on Popsicle.com. The
hub provides SuperHero-themed family activities including a "Mission
Control" that will house the comics and an action-packed trailer; the
"Flavor Force Lab," providing parents and kids with comic-inspired
crafts; and, the option to sign up for an ongoing e-newsletter and be
among the first to access the official digital comics.
"From being the staple of the neighborhood summer barbeque,
to mom's go-to afternoon treat for her kids, the iconic Popsicle ice pop has
long been the original SuperHero of the summer," said Nick Soukas,
brand building director, U.S. Unilever Ice Cream. "As makers of the
Original Brand Popsicle, we are excited to be part of the SuperHero fun and
extend the opportunity to families all summer long with our first-ever Popsicle
Brand comic book and new online hub, 'Deep Freeze 9.'"
"When the Marvel Custom Solutions team met with the
Popsicle marketing team for cool ideas for 2015, we wanted to come up with a
program that would set Popsicle apart from other brands in the category,"
said Jonathan
Rheingold, V.P. of Marvel Custom Solutions.
Popsicle
pops come in the iconic yellow box and are available in more than 20 unique
flavors including the childhood favorites Orange, Cherry and Grape. This year,
the iconic Popsicle brand expanded its line of family-favorite pops to include
three new varieties:
·
Popsicle Tootsie Pops® come in classic Orange, Cherry, and
Grape shells with a chewy, chocolatey center.
·
Popsicle Mystery Middles feature a cherry
berry shell with three white mystery centers: Lemonade Blast, Wacky Watermelon
and Bursting Bubble Gum.
·
Popsicle Frozen,
inspired by the blockbuster Disney movie, includes delicious flavors such as
White Cherry, Purple Berry and Blue Raspberry.
·
The SuperHero fun also extends in-store with the Popsicle Marvel
Avengers Assemble™ pops, featuring Captain America™, Hulk™ and Iron Man™. These
pops come in delicious fruity flavors including strawberry, kiwi-green apple,
grape, kiwi-cherry, lemon and blue raspberry.
To learn even more about the Popsicle "Original SuperHero
of Summer" comic series, families can like the Popsicle Facebook fan page
at Facebook.com/Popsicle and can follow Popsicle on Twitter at Twitter.com/Popsicle.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United
States – generating
approximately $8.5 billion in
sales in 2014.
Unilever’s Sustainable Living Plan (USLP) aims to double the
size of its business, while reducing its overall environmental footprint and
increasing positive social impact. The USLP is Unilever’s strategic response to
the challenges businesses face operating in an uncertain and volatile world.
See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever
ranked number one in its sector on the 2014 Dow Jones Sustainability Index. All
of Unilever’s global factory network, as well as its US non-manufacturing
facilities and dedicated distribution centers, have achieved zero non-hazardous
waste to landfill status.
For more information on Unilever US and its brands visit: www.unileverusa.com
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
To connect with Unilever US via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever US via Twitter follow: @unileverusa
To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us
About Marvel Custom Solutions
Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates.
Custom Solutions is Marvel’s in-house creative agency that leverages all the greatest talent within Marvel Entertainment to create highly dynamic and compelling content and campaigns for global brands. Marvel Custom Solutions has the ability to deploy the work it creates through its robust print, digital, social and theatrical platforms, adding scale to the programs it creates.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
© 2015 MARVEL
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information, visit marvel.com.
© 2015 MARVEL
0 comments:
Post a Comment