DOLE Celebrates The Launch of Its First
Ready-to-Serve Soup
With Nationwide Search for America’s Souper
Gardener
WESTLAKE
VILLAGE, CA (September
22, 2014) – DOLE Garden Soup, a premium line of packaged, ready-to-serve
soups launched today. Inspired by garden-fresh flavors, the full line is
made with pure and simple ingredients, is non-GMO and
preservative-free.
DOLE Garden Soup starts with nature’s best ingredients and uses a
proprietary innovative, gentle cooking method that protects and locks in the
fresh flavors, vibrant colors and smooth texture of a bowl of garden-fresh
vegetable soup. Packaged in BPA-free boxes, the line has no preservatives
or MSG, and is available in five low-fat, gluten-free and cholesterol-free
varieties: Roasted Garlic Tomato Basil, Tomato Vegetable, Carrot Ginger,
Southwestern Black Bean & Corn and Sweet Corn.
“Consumers told us they wanted the garden-fresh flavor
of home-made vegetable soups, with the ease and convenience of a ready-made
product. Drawing on Dole’s rich heritage in growing vegetables, DOLE Garden
Soup delivers in a way nobody else can. We are thrilled to provide these
delicious, healthy soups that showcase the flavors of the best vegetables
nature has to offer,” said Brad Bartlett, President of Dole Packaged Foods.
To celebrate its commitment to garden-fresh flavor,
Dole has launched the DOLE Souper Gardener contest to search for
America’s best gardener. From now through October 17, consumers can visit
DoleSouperGardener.com to
nominate themselves, or someone else, to win $5,000 and a $5,000
matching donation to a local community garden. Contest entrants submit a
picture of their 2014 garden, with a description of why they should be named
the DOLE Souper Gardener.
The grand prize winner and two finalists will be judged
by “Legends” actress and professional cookbook author Ali Larter. In
addition to the monetary prize, the grand prize winner will receive a gardening
kit and a year supply of DOLE Garden Soup. Two additional
finalists will win a gardening kit and all five flavors of DOLE Garden Soup.
“Pure and simple ingredients are important to me and my
growing family,” said Ms. Larter. “I’m excited to team up with DOLE
Garden Soup to launch the new line, reward Souper Gardeners
everywhere and spread awareness about the importance of healthy eating.”
Dole commissioned a national survey to understand more
about America’s home gardeners. Survey stats include:
- More than half of gardeners say that having healthy fruits and vegetables is the top reason they choose to garden.
- With the cold months around the corner, 43% of gardeners are concerned about what they can grow during the cold months, as well as the poor weather conditions (41%).
Found in
the soup aisle of grocery stores and mass retailers nationwide, a 26-ounce
carton of DOLE Garden Soup can be purchased for a suggested retail price
of $3.49. For more information, visit www.Dole.com/GardenSoup.
About Dole
Packaged Foods
Dole
Packaged Foods, LLC, a subsidiary of Dole International Holdings, is a leader
in sourcing, processing, distributing and marketing fruit products and healthy
snacks throughout the world. Dole markets a full line of canned, jarred, cup,
frozen and dried fruit products and is an innovator in new forms of packaging
and processing fruit and vegetables. For more information on Dole
Packaged Foods, visit www.dole.com.
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