FOR IMMEDIATE RELEASE
Essentia Water Partners With Jetflow Hydration Packs and Riviera Paddleboards for its Perfect Summer Giveaway
July 4 through Aug. 31, 2014
The 60-day social media contest offers fans a chance to win daily prizes and to earn VIP retail coupons for Essentia Water
(Bothell, Wash.) July 1, 2014 – Essentia® Water, the leading alkaline bottled water brand in the United States, kicks off its Perfect Summer Giveaway promotion on Friday, July 4, 2014. The 60-day online promotion runs through Sunday, August 31 and is hosted on Essentia’sFacebook page. The contest offers fans the chance to win daily hydration prizes and to be rewarded for referrals with $2 VIP retail coupons for Essentia Water. One grand prizewinner will take home a Riviera stand-up paddleboard that retails for $1,200.
Daily winners selected at random will receive an Essentia Perfect Summer package (approximate $65 retail value) that includes Jetflow’s new Steamer waterproof hydration pack and 5 bottles of Essentia Water (1.0 liter). Complete contest details are available at www.EssentiaWater.com/WIN.
The contest will also have a retail in-store presence; over 1 million Essentia Water bottles will include neck hangers promoting the giveaway during July and August.
“Both Jetflow and Essentia share a commitment to providing consumers with innovative and clean hydration, so we are happy to team up with Jetflow again this summer,” said Paul Curhan, Essentia’s vice president of marketing & innovation. Essentia is the official water of Jetflow hydration packs, which offer a proprietary hydration system that replaces a soft-sided bladder with a water bottle, thereby eliminating the polyurethane bladder that often leaks, is difficult to clean and expensive to replace. This is the second time the two brands have partnered for a hydration-themed summer giveaway.
“Because stand-up paddle boarding is such as rapidly growing sport, we are excited to partner with and Riviera Paddleboards and promote our commitment to supporting a healthy, active lifestyle,” said Curhan. According to the Outdoor Industry Association’s 2013 participation study, stand up paddling has the highest percentage of first time participants.
Essentia Water, LLC launched its hydrating alkaline water in 1998. The first functional bottled water offered in the United States, Essentia is the no. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Essentia is hydration perfected™, created using a proprietary process that results in an electrolyte-enhanced water with an alkaline 9.5 pH. Easily absorbed in the body, Essentia hydrates, restores and balances to promote optimal health. Headquartered in Bothell, Wash, Essentia is available at natural foods markets and grocers throughout the United States, and online at Amazon.com.
To learn more about Essentia, please visit www.essentiawater.com. Or connect with Essentia on Facebook, Twitter or Instagram.