A new independent fragrance Brand WILD SPIRIT to Launch July 14 in Walmart stores nationwide and online June 20 at wildspiritfragrances.com and walmart.com.
Wild Spirit is a fragrance brand with real ingredients at real prices that celebrates her individuality. What we put on our bodies is as important as what we put in them- that’s why Wild Spirit products are vegan, contain natural essential oils and are free from parabens, sulphates and dyes. Wild Spirit is proud to be cruelty free and formulated here in the USA.
Wild Spirit, inspired by sister brand Raw Spirit, was created by New York-based co-founders, fragrance designer and CEO Joyce Lanigan and renowned fashion photographer Russell James. The fragrance collection consists of four scents, “Spring Jasmine”, “Driftwood”, “Chill” and “First Snow,” each embodying distinct personalities designed to
resonate and connect with a specific consumer. Each seasonal name possesses a double-connotation; some might say the Spring Jasmine girl resembles the season
of Spring- being perky, energetic and upbeat. Or that the First Snow girl is resilient and cool like the season of winter. But it’s not to say that one doesn’t prefer a little Chill in the dead heat of summer.
Each bottle features unique female influencers of diverse ethnicities, shot by Russell James in natural backdrops, and shines a light on the individual personalities by putting their touch on what Wild Spirit is to them.
The influencers featured are IMG models
Ashley Moore (@ashley_moore),
Victoria Germyn (@victoriagermyn),
Laura James (@jameslaura), and
Eva Adams (@mevadams).
The consumer, seen as demographic ages ranging from 16-45, because age isn’t our focus, but her personality and outlook on life.The scents were designed to be combined- layer, mix and match to create your own unique scent that embodies personality, mood,
occasion and aspirations.
“As a fragrance designer and a consumer, I realized that there was a white space for affordable luxury fragrances. We want to encourage the wearer to experiment with scent
and to embrace their own unique self – allow their “wild spirit” to shine through.” - Joyce Lanigan. “Walmart is a destination for Beauty, and we know their more than 140 million shoppers a week are going to love WILD SPIRIT.” “We are in constant pursuit of the best assortment of our items for our beauty customers, and today more than ever, that
includes naturally-inspired, clean products that are both on-trend and affordable,” – Laura Buntain, senior buyer, Walmart Beauty. “We are beyond thrilled to bring our
customers this line of eco-conscious, luxurious fragrances at an incredible value.”
“Spring Jasmine” - Put a spring in your step.
Sassy, Cheeky & Cute. Inspired by a petally,
white floral creation highlighted by a dominant
creamy jasmine signature and enhanced with specialty tea notes.
“Driftwood” - Fresh & Airy. Alluring, Trend-setting & Original.
by fallen trees, sundrenched and salted, on a white sound
beach surrounded by lush vegetation and tropical florals.
“Chill” - Delicious and Tranquil. Spontaneous, Free-Spirit & Bohemian.
Inspired by the warm, creamy woods that are contrasted with fresh,
airy accents to reflect the radiance of a golden beach sunset on a crisp day.
“First Snow” - Crisp & Cool. Empowered & Fierce. Inspired by a
unique contrast of crisp aromatic notes and black pepper
combined with a rick smoldering woody effect, highlighted
with signature Bushman Candle.
“We aim to be straightforward, authentic and relatable and a little cheeky. We don’t talk at our girl but instead we are in an ongoing conversation with her. We want to engage, interact and advise by creating a trusted bond and relationship instead of coming off preachy or
pushy.” - Additionally adds Creator, Joyce Lanigan.