A new independent
fragrance Brand WILD SPIRIT to Launch
July 14 in Walmart stores nationwide and online June 20
at wildspiritfragrances.com and walmart.com.
Wild Spirit is a
fragrance brand with real ingredients at real prices that celebrates her
individuality. What we put on our bodies is as important as
what we put in them- that’s why Wild Spirit products are vegan,
contain natural essential oils and are free from parabens,
sulphates and dyes. Wild Spirit is proud to be cruelty free and
formulated here in the USA.
Wild Spirit, inspired
by sister brand Raw Spirit, was created by New
York-based co-founders, fragrance designer and
CEO Joyce Lanigan and renowned fashion
photographer Russell James. The fragrance
collection consists of four scents, “Spring Jasmine”,
“Driftwood”, “Chill” and “First Snow,” each embodying
distinct personalities designed to
resonate and connect
with a specific consumer. Each seasonal name
possesses a double-connotation; some might say
the Spring Jasmine girl resembles the season
of Spring- being
perky, energetic and upbeat. Or that the First
Snow girl is resilient and cool like the season of winter. But it’s not to say
that one doesn’t prefer a little Chill in the dead heat of
summer.
Each bottle features
unique female influencers of diverse ethnicities, shot by Russell James
in natural backdrops, and shines a light on the individual
personalities by putting their touch on what Wild Spirit is to
them.
The influencers
featured are IMG models
Ashley Moore
(@ashley_moore),
Victoria Germyn
(@victoriagermyn),
Laura James
(@jameslaura), and
Eva Adams (@mevadams).
The consumer, seen as
demographic ages ranging from 16-45, because age isn’t our
focus, but her personality and outlook on life.The scents were
designed to be combined- layer, mix and match to create your own
unique scent that embodies personality, mood,
occasion and
aspirations.
“As a fragrance
designer and a consumer, I realized that there was a white space for
affordable luxury fragrances. We want to encourage
the wearer to experiment with scent
and to embrace their
own unique self – allow their “wild spirit” to shine
through.” - Joyce Lanigan. “Walmart is a
destination for Beauty, and we know their more than 140 million
shoppers a week are going to love WILD SPIRIT.” “We are in constant
pursuit of the best assortment of our items for our beauty
customers, and today more than ever, that
includes
naturally-inspired, clean products that are both on-trend and
affordable,” – Laura Buntain, senior buyer, Walmart Beauty. “We
are beyond thrilled to bring our
customers this line of
eco-conscious, luxurious fragrances at an
incredible value.”
Scent details:
“Spring Jasmine” - Put
a spring in your step.
Sassy, Cheeky &
Cute. Inspired by a petally,
white floral creation
highlighted by a dominant
creamy jasmine
signature and enhanced with specialty tea notes.
“Driftwood” - Fresh
& Airy. Alluring, Trend-setting & Original.
by fallen trees,
sundrenched and salted, on a white sound
beach surrounded by
lush vegetation and tropical florals.
“Chill” - Delicious
and Tranquil. Spontaneous, Free-Spirit & Bohemian.
Inspired by the warm,
creamy woods that are contrasted with fresh,
airy accents to
reflect the radiance of a golden beach sunset on a crisp day.
“First Snow” - Crisp
& Cool. Empowered & Fierce. Inspired by a
unique contrast of
crisp aromatic notes and black pepper
combined with a rick
smoldering woody effect, highlighted
with signature Bushman
Candle.
____________________________________________________________________
“We aim to be
straightforward, authentic and relatable and a little cheeky. We don’t talk at our
girl but instead we are in an ongoing conversation with her. We want to
engage, interact and advise by creating a trusted bond and
relationship instead of coming off preachy or
pushy.” - Additionally
adds Creator, Joyce Lanigan.
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