PETER RABBIT Inspires Kids Across America to 'Plant A Seed' for Earth Day #PeterRabbitMovie
PETER RABBIT™ INSPIRES KIDS ACROSS AMERICA TO
‘PLANT A SEED’ FOR EARTH DAY
Fresh from their new
movie adventure, Peter Rabbit and Friends Team Up with Slow Food USA
and Schools in New York and Los Angeles to Launch School and
Community Gardens PETER RABBIT™ is
Now on Digital and on 4K Ultra HD™, Blu-ray™ &
DVD May 1
Calif. (April 20, 2018) – Everyone’s favorite rabbit is
bringing Mr. McGregor’s iconic garden to life with a nationwide school
and community Earth Day initiative in honor of PETER
RABBIT™ the Movie, the contemporary feature
film adaptation about the beloved and mischievous hero, available today
on Digital from Sony Pictures Home Entertainment.
PETER RABBIT™ is joining forces with
Slow Food USA’s “Plant A Seed” campaign, working with school and local
gardening programs to honor Earth Day on April 22, as well as encouraging
families to plant a seed together.
To commemorate the partnership, kids are being challenged to get their
hands dirty at events in LA and NYC. Through Slow Food USA’s “Plant A
Seed” campaign, hundreds of gardening kits will be sent out to school and
community gardens around the country, bound to produce family fun and
grow green thumbs from coast to coast.
Television Host and Landscape Designer Sara Bendrick will lead the events
in NYC, including planting a Harlem school’s inaugural vegetable garden.
“Nothing connects kids with their food roots better than vegetable
gardening. Learning how to garden is the best way to connect with
our food source, learn patience and responsibility, and demonstrate to
kids how caring for something can reward them with tasty and healthy
treats,” says Bendrick.
“In each garden we see an emblem of hope and pragmatic action," says
Richard McCarthy, executive director of Slow Food USA. "It adds up
to the kind of systemic change we need to make food a significant part of
the solution. We are especially excited for youth and gardeners of
all ages to plant a seed for change."
“At Garden School Foundation, we love working with organizations that
encourage youth and communities to get outside, to work in the garden and
to eat fruits and veggies. Working with the PETER RABBIT ™ movie
characters has been a wonderful experience and a perfect fit to bring the
garden alive for our families. This support makes a huge difference
for our program by spreading the word, sharing expertise, and helping to
build strong communities where we all live,” said Kathryn Kocarnik,
Co-Director of the Garden School Foundation.
PETER RABBIT ™Earth Day
support of Slow Food USA’s “Plant a Seed Campaign”, PETER
RABBIT ™will visit P.S. 108 in
Harlem, New York on Friday, April 20 and Saturday, April 21 as
students plan and build their inaugural school garden.
Saturday, April 21 PETER RABBIT ™ will
hop over to the YMCA’s Healthy Kids Day program at Dag Hammarskjold
Plaza in Midtown Manhattan, interacting with 120 kids as part of the
YMCA’s initiative to improve the health and well-being of kids.
Angeles, PETER RABBIT ™ will bring fun,
movie-themed outdoor activities to 150 families at the Los Angeles
Garden School Foundation’s April 21 Earth Day Event.
PETER RABBIT™ the Movie
releases on Digital with Movies Anywhere today and on 4K Ultra HD™,
Blu-ray™ and DVD May 1.
Movie Synopsis: In
PETER RABBIT™ the Movie, the mischievous and adventurous hero who has
captivated generations of readers, now takes on the starring role of his
own cute, contemporary comedy with attitude. In the film, Peter's feud
with Mr. McGregor (Domhnall Gleeson) escalates to greater heights than
ever before as they rival for the affections of Bea, the warm-hearted
animal lover who lives next door (Rose Byrne). James Corden, with
playful spirit and wild charm, voices the character of Peter, alongside
Margot Robbie, Elizabeth Debicki and Daisy Ridley voicing the roles of
the triplets, Flopsy, Mopsy and Cotton-tail.
#PeterRabbitMovie / www.peterrabbit-movie.com
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ABOUT SLOW FOOD USA’S PLANT A SEED CAMPAIGN Slow Food USA is a global
grassroots organization that inspires individuals and communities to
change the world through food that is good, clean and fair for all. Slow
Food involves over a million activists, chefs, experts, youth, farmers,
fishers and academics in over 160 countries. Among them, a network of
around 100,000 Slow Food members are linked to 1,500 local chapters
worldwide, including over 150 chapters across the United States. The
Plant a Seed campaign invites schools, chapters and individuals to plant
biodiverse gardens with the Three Sisters — beans, corn and squash —
that, when planted together, help one another thrive and survive.
ABOUT GARDEN SCHOOL FOUNDATION
Garden School Foundation is dedicated to providing meaningful education
for underserved youth throughout Los Angeles. Turning asphalt into
ecosystems, our 3,200+ little chefs and gardeners grow up in outdoor
living classrooms and learn the nutritional benefits of the fruits and
veggies they sow. Together we work to strengthen the connection
between education, health, environmental awareness and thriving