BABY MAGIC CELEBRATES 65TH ANNIVERSARY WITH
NEW DADS IN THE MAKING
Iconic Baby Care Brand Highlights Real-Life Dads in
Reimagined Ads
Coppell, Texas
(October 2016) – This October, Baby Magic
is blowing out the birthday candles to commemorate 65 years of magical
memories. Loved by generations since 1951, Baby Magic is a true legacy brand
that has delivered exceptional baby care products and smiles to families across
the globe for decades. To celebrate this incredible milestone, the brand is
putting the spotlight on Dads.
While dads have often been portrayed as taking a
backseat when it comes to parenting, studies and conventional wisdom show that
today’s millennial dads are hands-on, involved and engaged in child
rearing. Together, millennial parents are embracing teamwork and striving
to share caregiving responsibilities to provide the best upbringing for their
little ones.
“In recent years, we’ve seen how the millennial dad is
becoming an increasingly influential force in their children’s lives as well as
an integral support to moms,” said Baby Magic Director of Marketing Laurie Enright.
“As we celebrate 65 years of creating magic memories for parents around the
world, we wanted to shine a light on outstanding dads everywhere who are
changing the way society looks at fatherhood.”
To celebrate the brand’s 65th anniversary,
Baby Magic is revisiting one of their classic ad campaigns from the 1950’s.
More than 60 years ago, Baby Magic debuted a revolutionary ad campaign known as
“For Every Lady In Waiting.” The famous ads featured expectant mothers – a
taboo image at the time – in chic maternity wear and were considered a
courageous take on pregnancy and style.
Fast forward to 2016, Baby Magic has now recreated the
ads with a modern twist – new dads. Side-by-side with the original 1958 images
and featuring four real-life dads-to-be, Baby Magic is thrilled to present
their reimagined ad campaign called “Dads
in the Making”. The new ads are a nod
to the changing landscape in parenting, and feature dads from all walks of
life: a musician (Kirk Thurmond), skilled woodworker (Julian Pastrana), a
mixologist (Kyle Hilla) and even the head of business development Asia Pacific
for Baby Magic and other Naterra brands (Jon Song), and detail the major role
each plays in their family’s lives.
For spotlighted musician and new dad, Kirk Thurmond,
fatherhood is all about fostering creativity and cherishing imagination. “As a
father, and recording artist, I want to give Ira the gift of experience! I feel
like so much of our potential and creativity is often taught away as we grow
and learn. I'm devoted to helping [new baby] Ira keep as much of his
imagination as possible,” said Kirk. While discussing his wife and mother of
his new bundle of joy, Kirk says “There are so many things I could say about
[my wife] Bri and the way she cares for our boy. Mothers really do have amazing
instincts when it comes to caring for a little creature that hardly knows how
to be.”
Baby Magic believes that nothing brings parents
together like shared experiences and teamwork. For 65 years, the brand has been
creating magical baby smiles from one generation to another and bonds that last
a lifetime between moms, dads and their beloved children. The brand is excited
to continue in their legacy of providing products made with love and care that
both mom and dad can feel proud to use on their children.
About
Baby Magic
Trusted
by moms for 65 years, Baby Magic is a family owned and operated business that
focuses on baby care products that do what they say they’re going to do – while
cutting out the bad stuff. Hypoallergenic, tear-free, and paraben-free –
Baby Magic is made with love and care, which is why it’s been loved by generations
of parents. Visit Baby Magic at babymagic.com
to learn more.
About Naterra:
Based in Coppell, Texas,
just outside of Dallas, Naterra International is housed with a new, one of
a kind cosmetic manufacturing plant with state of the art capabilities. The
320,000 square foot landmark manufacturing, distribution and research facility
adheres to the strictest of quality control measures to provide custom
formulations of innovative goods. Priding itself on research and innovation,
Naterra stays ahead of the marketplace trends to consistently produce the
latest and greatest products. Naterra is home to household name brands like
Tree Hut, Baby Magic and more.
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