Saturday, August 16, 2014


New Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes Hit Shelves Amidst
Growing Spotlight On Vegetable Consumption

BOSTON, MA (July 7, 2014) – Seeking to satisfy Americans’ increasing appetite for healthier
food options and the desire to incorporate more vegetables into their diets, Veggie Patch, a
leading brand of flavorful and healthy vegetable-based foods, announced today the debut of two
new unique creations: Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes.

Veggie Patch’s new Roasted Red Pepper Falafel offers a tasty twist on one of the brand’s top
sellers, its Classic Falafel. Combining the palate-pleasing tastes of red pepper and hearty
chickpeas with the brand’s unique blend of falafel spices, the new Roasted Red Pepper Falafel’s
outstanding flavor profile allows it to be served on its own or incorporated into another dish.

The new Moroccan Red Lentil Cakes are a delectable and healthy snack made from 70 percent
vegetables. A blend of red lentils, carrots and zesty spices, the tasty cakes deliver a mouthful of
flavor, while also providing an excellent source of protein (8 grams per serving).
Veggie Patch’s new Roasted Red Pepper Falafel and Moroccan Red Lentil Cakes have a
suggested retail price of $4.49 and are rolling out this month in the produce section of grocery
stores nationwide.

The two new vegetable products debut as attention increases on the benefits of vegetables. From
the First Lady’s healthy school lunch initiative and revisions set forth by the U.S. Department of
Agriculture stating that half of one’s plated meal should consist of vegetables, to recent obesity
studies that have brought healthy eating to the forefront, increasing attention has been paid to
adding more vegetables to American diets. Vegetable purchases have grown by 14 percent over
the past five years and are expected to experience a double-digit increase over the next five

“These mouth-watering new products are as flavorful as they are exotic, and as healthy as they
are convenient,” said Adam Carr, CEO of Veggie Patch. “We’re proud to lead the way in
introducing unique and great tasting items that excite and appeal to our consumers.”
Prior to these new product launches, Veggie Patch most recently introduced its Mediterranean
Patties this past December. The unique patties contain an exotic blend of Mediterranean spices
combined with spinach and chickpeas.

In addition to its new products, Veggie Patch is also debuting a new look, including a
modernized logo and updated package complete with mouth-watering photography and
suggested preparations for the items. Each product now features a more descriptive name that
better speaks to the item’s flavor profile, such as the full-bodied sweetness of the Roasted Red
Pepper Falafel and the unique spices of the Moroccan Red Lentil Cakes.

"We know a lot of people eat with their eyes and for a product as distinctive and delicious as
Veggie Patch, it starts with the product photography,” continued Carr. “We're especially proud
of our new look because it undoubtedly gets consumers excited about our products, both new and

The complete Veggie Patch line consists of eleven products ranging from its well-known Savory
Spinach Bites and Garden Broccoli Bites, which are two of the brand’s more kid-friendly
products. All items are nutrient rich, NON-GMO and contain 0 trans fat.

About Veggie Patch

Veggie Patch offers tasty, healthy and convenient vegetable and meatless options ideal for
snacks, sides and main courses. Products include mini-meal solutions, kid-friendly bites and
other vegetable offerings. All Veggie Patch products are made from real vegetables, are high in
protein, NON-GMO and free of trans fats. For more information, visit
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