Uncle Milton @ The New York Toy Fair 2014

AMERICAN INTERNATIONAL NEW YORK TOY FAIR 2014
UNCLE MILTON EMPOWERS KIDS TO IMAGINE, DISCOVER, AND INSPIRE WITH ITS IN MY ROOM BRAND FEATURING NEW DISNEY DESIGNS

Favorite Characters and Themes Light Up Kids' Rooms and Bring Them to Life
Uncle Milton expands its successful In My Room brand with creative new light and sound experiences that bring kids’ rooms to life! Wall Friends™ and Wild Walls™ empower our little ones to Imagine, Discover, and Inspire, with the help of familiar characters and themes they love!
For Fall 2014, Uncle Milton adds new Disney characters Sofia the First and Disney Planes’ Dusty Crophopper to its preschool line of light-up, talking Wall Friends. In addition, they will add Disney∙Pixar’s Lightning McQueen and Buzz Lightyear to their inspiring light and sounds wallscape line, Wild Walls.

Children love spending time in their bedrooms and filling them with things that spur their imaginations and aspirations. Wild Walls allows kids to decorate their rooms, and let their imaginations run wild by creating unique in-room light and sound experiences from incredible animal scenes to sports themes to a variety of favorite licensed characters!

WILD WALLS
LIGHTNING SPEED GRAND PRIX from IN MY ROOM WILD WALLS
Kids can Rev it Up with their favorite race car, Lightning McQueen, as they go on a high speed race in their room with the new Wild Walls - Lightning Speed Grand Prix! Wild Walls allows kids to create an awesome light and sound experience on their wall like never before! Simply decorate, activate, and watch the amazing scene come to life! "Decorate!" - by using the peel ‘n stick decals to create the Lightning Speed Grand Prix racetrack scene on your wall! "Activate!" - and break the speed limits by using the Wallscape FX Activator to bring the scene to life with synchronized light and sound effects, including racing spotlight effects and racetrack sound effects, just like being at the Grand Prix! The Lightning Speed Grand Prix light effect spreads over 20 sq. feet. The FX Activator mounts easily to the wall with included hardware and conveniently features auto shut-off. Available Spring 2014. Ages 5 and up. SRP: $34.99

DISNEY∙PIXAR TOY STORY - STAR COMMAND SPACE MISSION from IN MY ROOM WILD WALLS
 
Kids can travel “To Infinity and Beyond” with their favorite space hero, Buzz Lightyear, as they go on a galactic adventure in their room with the new Wild Walls - Disney∙Pixar Toy Story - Star Command Space Mission! Simply decorate, activate, and watch the amazing scene come to life! "Decorate!" - the sky is the limit as you use the peel ‘n stick decals to create the Star Command Space Mission space battle scene on your wall! "Activate!" - into another world by using the Wallscape FX Activator to bring the scene to life with synchronized light and sound effects including alien glow light effects and space action sound effects, just like being on a real Buzz Lightyear adventure! The Star Command Space Mission light effect spreads over 20 sq. feet. The FX Activator mounts easily to the wall with included hardware and conveniently features auto shut-off. Available Spring 2014. Ages 5 and up. SRP: $34.99

Making the bedtime routine fun and comforting for kids is important to every parent. Wall Friends brings enjoyment to bedtime for preschoolers by providing them with the opportunity to interact with their favorite Disney characters right in their own room. Parents can enjoy watching their children's imagination come to life as they witness those precious interactions between kids and their favorite characters and the special memories that result! Then, when it’s time to fall asleep, kids will be soothed by the light of their favorite character and the comfort of knowing they can turn this magical nightlight on at any time during the night with just one click of the remote control.

WALL FRIENDS
SOFIA THE FIRST from IN MY ROOM WALL FRIENDS
New for 2014, Uncle Milton is thrilled to extend its charming line of interactive light-up, talking Wall Friends with one of the hottest preschool properties, Disney Junior’s Sofia the First! Wall Friends brings your child’s favorite character to life in her room with synchronized light and phrases! With just the touch of a button, Sofia lights up and talks with many fun, familiar phrases from the popular Disney Junior television show. The Sofia the First-themed Wall Friends display is over 13" tall, makes a fantastic night light with high and low brightness, includes a remote control, and has a convenient auto shut-off for bedtime. With the Sofia the First-themed Wall Friends, dreams really do come true as little princesses will go to sleep with magical thoughts and precious moments they share with their family! Available Late Spring 2014. Ages 3 and up. SRP: $34.99

DUSTY CROPHOPPER from IN MY ROOM WALL FRIENDS
New for 2014, Uncle Milton is excited to extend its inspiring line of light-up, talking Wall Friends with Disney Planes’ courageous character, Dusty Crophopper! Perfect for preschoolers, Wall Friends brings your child’s favorite character to life in his room with synchronized light and phrases! Parents will love to watch as their little boys’ imaginative discoveries come to life while they interact with their best friend Dusty. With just the touch of a button, Dusty lights up and talks with many fun, familiar phrases from the popular movie. The Dusty Crophopper-themed Wall Friends display is over 13" wide, makes a fantastic night light with high and low brightness, includes a remote control, and has a convenient auto shut-off for bedtime. Available Late Spring 2014. Ages 3 and up. SRP: $34.99

About Uncle Milton
Founded in 1946, Uncle Milton creates, produces and markets proprietary and licensed toys that inspire imagination and learning while encouraging kids to explore and discover their world. The flagship Ant Farm® brand ant habitat, first introduced in 1956, is a toy industry icon that has delighted generations of families and now includes a full line of live habitat products. Since then, Uncle Milton has successfully expanded into many other innovative proprietary brands. The In My Room™ brand delivers a range of unique and interactive in-room light and sound experiences that bring your room to life, while the fast-growing Fireworks Lightshow brand has expanded into a full line of creative light and sound, firework-like experiences that light up the night. Uncle Milton is also a market leader in the science and educational toy category with a portfolio that includes many top entertainment licenses and popular brands like National Geographic™, Nat Geo WILD™, and John Deere™, as well as the new proprietary Dino X Team brand, where the intrigue of dinosaurs meets the adventure of a dinosaur explorer. Uncle Milton, a Transom Capital Group company, distributes its toy lines through a broad range of retail channels including mass merchant, specialty toy, online, hobby, gift, and department stores nationwide.

Uncle Milton Social Media Channels:
Facebook: www.facebook.com/unclemilton
Twitter: www.twitter.com/unclemiltontoys
YouTube Channel: www.youtube.com/UncleMilton1
Pinterest: www.pinterest.com/unclemilton
Contacts:
Janis

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