KIDZ BOP PARTNERS WITH UNIVERSAL STUDIOS HOME ENTERTAINMENT
AND UNIVERSAL STUDIOS HOLLYWOOD TO CELEBRATE LATEST ALBUM RELEASE AND SALUTE UNIVERSAL PICTURES AND ILLUMINATION ENTERTAINMENT’S DESPICABLE ME 2
AND UPCOMING NEW RIDE, ‘DESPICABLE ME: MINION MAYEM’
KIDZ BOP 25 Marketing Campaign Includes Integrated TV Spot and National
‘Minion Mayhem Super Contest’ on KIDZBOP.com
TV Creative Introduces the All-New KIDZ BOP Kids
NEW YORK, NY (January 10, 2014) Minion Mayhem continues to ensue at KIDZBOP! Following the spectacular success of Universal Studios Home Entertainment’s release of Despicable Me 2 on Blu-ray™, DVD and Digital last month, and in anticipation of Universal Studios Hollywood’s eagerly-awaited new ride, “Despicable Me: Minion Mayhem,” KIDZ BOP, the #1 music brand in the U.S., is teaming up with Universal Studios to launch its 25th album on January 14 with a national contest appealing to fans of the beloved unpredictable characters.
From now through January 27, kids can enter the “Minion Mayhem Super Contest” at KIDZBOP.com/DM2, where one lucky fan and their family will win a trip to Universal Studios Hollywood to attend the Spring 2014 grand opening of the new “Despicable Me: Minion Mayhem” ride. The contest is highlighted in the KIDZ BOP 25 national TV spot. Site visitors will also be able to earn exclusive Minion digital “SWAG” and check out content from Despicable Me 2.
“KIDZ BOP fans not only love music, they love movies,” said Sasha Junk, SVP Marketing at KIDZ BOP. “Through our partnership with Universal and Despicable Me 2 we are able to extend the Minion fun to kids across the KIDZ BOP platform and give them a chance to win a once-in-a-lifetime experience at Universal Studios Hollywood.”
The KIDZ BOP 25 TV spot and music video were shot on location at Universal Studios Hollywood and introduces the new KIDZ BOP Kids, Ashlynn, Bredia, Grant and Matt, as they take over the iconic theme park.
About Despicable Me 2
Gru, his adorable girls, and the mischievous Minions are back with a cast of unforgettable new characters in the blockbuster sequel to the worldwide phenomenon. Just as Gru has given up being super-bad to be a super-dad, the Anti-Villain League recruits him to track down a new criminal mastermind and save the world. Partnered with secret agent Lucy Wilde, Gru, along with the wildly unpredictable Minions, must figure out how to keep his cover while also keeping up with his duties as a father. Assemble the Minions for laugh-out-loud comedy in “one of the funniest, most enjoyable movies ever!” (MovieGuide®)
About KIDZ BOP
KIDZ BOP is the #1 music brand for kids in the U.S., featuring today’s most popular songs, sung by kids for kids. KIDZ BOP celebrates the authentic voice of kids across the entire brand—through music, videos, live appearances and its popular social networking and content sharing website, KIDZBOP.com. KIDZ BOP has sold more than 14 million albums and has earned one Platinum® and nine Gold® certifications since its debut in 2001. KIDZ BOP’s latest release, KIDZ BOP 24, recently debuted at #3 on the Billboard Top 200 Chart. Check out KIDZ BOP’s weekly radio show, KIDZ BOP Block Party on SiriusXM Kids Place Live, every Friday at 6PM EST.
About Universal Studios Home Entertainment
Universal Studios Home Entertainment is a unit of Universal Pictures, a division of Universal Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Universal Studios Hollywood
Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue. World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, “Transformers™: The Ride-3D,” “The Simpsons RideTM,” “Revenge of the MummySM —The Ride,” “Jurassic Park® —The Ride,” and the much-anticipated 3D Ultra-HD movie motion-simulator adventure, “Despicable Me: Minion Mayhem” opening in spring 2014.