THE
BEATRIX GIRLS, A NEW LINE OF POP-STAR DOLLS FUELED BY
ORIGINAL
MUSIC & EMPOWER YOUNG GIRLS, ARE
AVAILABLE
AT TOYS “R” US, JUSTICE, WALMART & AMAZON!
Be the FIRST to Own the Collection!!!!
The Beatrix Girls: They’ll Rock Your World.
The Beatrix Girls, an
innovative new line of collectible pop-star dolls driven by original music, is available
at TOYS R US stores nationwide and
online at www.toysrus.com, select Justice stores,
Walmart.com and Amazon.com. The Beatrix
Girls is poised to empower and inspire young girls throughout the country
through their music, fashion and goal-oriented lifestyle. With fully developed personalities, The Beatrix Girls band
members Brayden, Ainsley, Lark and Chantal live and interact in the human
world—producing real music, real hits, and real fans. Kids can collect their
music, join their fan club, and vicariously live the fantasy of being a
pop-star through play. Toys R US & Walmart: MSRP $24.99 (Each Doll) – $99.96
(The Collection). Justice (each doll comes with a musical instrument and a
stand): MSRP $34.99 (Each Doll).
Holiday Specials:
Toys R US: $19.99 includes CD thru Dec 31st
Walmart.com: $19.97
Justice: 40% off with musical instrument
The line was conceived
and is being brought to the market by Sherry Gunther Shugerman, a two-time Emmy
Award winning producer and studio executive with an unparalleled track record
of over two decades experience producing smash hits such as The Simpsons,
Rugrats, and Family Guy.
About The Beatrix Girls:
The
Beatrix Girls is a line of collectible dolls -- they’re musicians, they’re
dolls, they’re role models for a new generation of empowered young girls, with
great clothes, fabulous hair, and original pop music developed by
platinum-winning songwriters and producers. The Beatrix Girls are an
accomplished pop band with real music that young girls are sure to adore. Each
member of the band sings, plays a different instrument and even writes the
songs. They’ve achieved the pop star success that young girls dream of and
they’ve done it through talent, tenacity and old-fashioned hard work. www.TheBeatrixGirls.com.
Why kids will want them:
It’s a fabulous fantasy for any young girl. Dolls that are
talented, empowered, successful — with loyal friends and adoring fans. These
dolls are having a ball, yet they are still young, fresh and relatable to young
girls. Kids can collect their music, join their fan club and vicariously live
the fantasy of being a pop star through play.
Why moms will like them:
Moms are sick of dolls that are just about hair ornaments and
handbags. But they’re also wary of pop star self-indulgence and bad behavior.
These dolls are like none of the above. Yes, they’re rock stars, but none of
that success has gone to their heads. Instead, they teach girls about the
values of empowerment, friendship, hard work and determination. What mom
wouldn’t gravitate to a doll that teaches her daughter about having big dreams,
reaching for success and believing in herself?
When we say they’re
real, we mean it literally:
These 12” dolls not only interact in the
human world, but they produce real music, real hits and real sales. There’s nothing “plastic” about this band of girls. They’re not
stereotypical rock stars or stereotypical anything else. Each
girl has a fully developed personality with her own substance, style and traits
that girls and moms will admire and identify with.
Meet The Beatrix Girls:
• Brayden: With her gorgeous purple flowing hair, Brayden is the song writer
and guitarist for the band. Born in the flats of Hollywood to entertainment
industry parents, Brayden is a genuine LA Woman. She is willful, driven,
ambitious, sharp-as-a-tack and sweet, considerate and socially conscious. She
is passionate about music, song writing, and the environment. She makes Bienstock,
the band’s manager, book The Beatrix Girls at ecology rallies, but then fights
like a hellcat for top billing and a mention in all the events’ PR. Brayden is
a writer. She writes the super hooky hit songs that have made The Beatrix Girls
one of the hottest acts in the world. Her lyrics reflect life experiences,
friendship, and lessons like standing up for who you are. Her style is unique
and edgy but with cross-over appeal.
• Ainsley: Ainsley is the willowy
charming blonde drummer. She is spunky, charming,
and possesses and touch of pouty haughtiness. This seemingly frail Southern
Belle from Atlanta plays totally against type. Ainsley is as sweet and quiet as
they come until she gets behind the drums. Then she becomes a monster who can
bash a drum kit into oblivion quicker than you can say Keith Moon. She is sweet
and conscientious but also strong and determined. Her quiet drive and
determination got her the gig as the drummer on The Beatrix Girls, one of the
hottest acts in the world! She channels
Scarlett O’hara and Jane Eyre with her corsets, hats, and gloves, but she’s
thoroughly modern in how she puts it all together (think Betsey Johnson.)
• Lark: Lark is the bass-playing redhead with hot Irish blood. She
has a beautiful shock of red hair that covers one of her eyes, the rumor of a
tattoo somewhere personal (it’s behind her knee, ok? Jeez…) and a piercing
sense of humor that punctures many pompous balloons. Lark is passionate about
life and everything she does. She is not only a phenomenal bass player, but she
is also an extreme athlete. She loves every extreme sport, and especially
surfing, skateboarding, and snowboarding. And, when it comes to competing, Lark
always gives it a thousand percent, whether in a skating competition, or in earning. Lark is the true “rocker chick” of the group.
A little bit grungy, a little bit punk.
• Chantal: Chantal, the keyboardist, comes from
Montreal. With her thick Canadian/French accent, Chantal is the gentle,
logical, level headed member of The Beatrix Girls. But when her excellent
advice goes unheeded, as it often does, Chantal flips out and throws a French
fit. Chantal has soft, wavy brown hair, often worn in a loose up-do. Her
make-up is very precise and discreet in comparison to the other girls. Chantal’s
sensibility with just enough ‘tude, coupled with lots of passion and hard work,
earned her a spot as The Beatrix Girls keyboardist. Chantal has a no-nonsense
look about her, preferring to wear sensible shoes and sticking with a classic
50’s style.
Where to Buy the Dolls
and Their Music:
The Beatrix Girls collection of dolls, which is recommended for
ages 5+, retails for $24.99 each at Toys “R” Us stores nationwide and online at
www.toysrus.com and select Justice stores for $34.99 with instrument and stand. The Beatrix Girls music is NOW on iTunes and Amazon!
Follow The Beatrix Girls
and Sign Up for their FAN Club:
• Website: TheBeatrixGirls.com
• Facebook: facebook.com/TheBeatrixGirls
• Twitter: twitter.com/thebeatrixgirls
• Pinterest: pinterest.com/thebeatrixgirls/
• YouTube: youtube.com/user/TheBeatrixGirls
The Beatrix Girls MUSIC
Is NOW Available on iTunes and Amazon:
• iTunes: http://www.bit.ly/TBGItunes
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