New Survey Finds that Games are the Perfect Activity to Get Families Engaged and Feeling Happier


PAWTUCKET, R.I. (November 19, 2013) – The majority of Americans (76 percent) aren’t satisfied with the amount of quality time their family spends together, according to a recent survey commissioned by Hasbro, Inc., (NASDAQ: HAS). Although it’s hard for busy families to work in quality time together, when they do make the time, 91 percent of those polled said playing games gives their family’s mood a positive boost. Parents who carve out a few minutes each week to play face-to-face games significantly impact their family dynamic for the better.

“It’s stunning that 96 percent of families who play games together say that they feel close, said Dr. Christine Carter, a happiness expert, sociologist and parent educator based out of UC Berkeley’s Greater Good Science Center, who assisted with the survey. “Even though today’s families are crazy-busy, they still want to feel close-knit, and they long for quality time together. This research shows that family game nights once or even twice a week are one way close families connect with each other.”

In addition to positively boosting a family’s mood, playing games as a family teaches crucial skills. Of those polled, 70 percent of parents said they hoped their children learn lessons in teamwork when playing games, followed closely by parents who hoped their kids learn sportsmanship or problem solving. Games like Monopoly, Scrabble, and Game of Life, the three most popular games among families polled, provide opportunities for kids to learn these skills and others, such as strategy, communication and compromise. Interestingly, the survey also found that the majority of parents (68 percent) go easy on their kids or let them win while playing games together, even though they also said that they do look to games to help teach important life lessons.

The constant distraction of email, texting, and social media is clearly impacting family time together. It’s become much harder for parents to create technology-free time with their kids; 61 percent of families have a hard time disconnecting from tech devices to focus on each other. Dr. Carter recommends that parents and kids alike turn OFF their smart phones, iPads, and computers for at least 20 minutes each night during dinner, and that they leave them off for the duration of game night. Leave devices in another room altogether, so that you aren’t tempted to live-tweet your family game of Twister. “Even though it can seem harmless to read a quick email or shoot off a text while other family members take their turns, it isn’t,” Dr. Carter says. “Tuning into a device communicates to your family that you aren’t fully present, that you can’t patiently wait your turn and still be engaged, or that there is something more interesting and important that you'd rather be doing.”

In order to make the most out of family time whenever families are able to schedule it, Dr. Carter recommends the following strategies:

Extend dinner by 20 minutes to include a family game – Sixty-three percent of respondents said that the easiest time of day for them to schedule family time is between 5pm-7pm. Knowing this, try to extend family dinner time by 20 minutes so that you can fit in some face-to-face game play around the table. This game time will boost family mood and teach kids numerous life lessons. Then clean up as a family, too – the losing team does the dishes!

Schedule it – Decide in advance which day of the week will be your weekly family game night. Use stickers or a colored marker to help make the chosen night stand out on the calendar and then be consistent, so that family game night becomes a ritual that is anticipated by the whole family.

Don’t keep score or automatically let kids win – Although rivalries can be really fun (47 percent of those polled said the fiercest rivalries were between parents and kids during family game play) they can obscure the benefits of family game night. Once everyone is enjoying the process and fun of playing games together—without obsessing over who is winning or losing—then go back to keeping score to teach the important skill of winning and losing gracefully.

Have something for everyone – Make sure your home has a selection of games that work for everyone in your family, no matter their age—and don’t feel compelled to play games that bore you. Family game night can be fun for everyone. There are games that are engaging for adults that even little kids can play, like Operation, Monopoly and Scrabble, which are perfect for kids 8 and up, and can also be fun for the whole family.

Be the fun family in your neighborhood – As kids get older, time with their peers becomes more important to them than time with their family. Don’t let these priorities conflict! Instead, encourage kids to invite a friend or two to come to your family game night. Let the teens choose the food and the music (but check their smart phones and devices at the door!). On weekends, plan for game night extensions, allowing teens to continue play without parents and younger siblings.

For more information on Hasbro games please visit: Be sure to “Like” the Hasbro Game Night Facebook page for all the latest Hasbro Game Night news: and follow @hasbrogamenight on Twitter. To share photos of game nights use #HasbroGameNight on Twitter, Facebook and Instagram.


About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at

Methodological Notes
The Hasbro Survey was conducted by Wakefield Research ( among 1,000 parents of children ages 7 to 17, between September 19th and September 27th, 2013, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

1 comment:

  1. My boys and I loved to play Monopoly and Chess together when they were growing up and I found it a great bonding experience even then. Now they are both grown men I really do miss those bonding experiences I had with my sons.


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