Introducing BIC® Tech 2-in-1 Stylus and Pen, BIC® Automatic™ Mechanical Pencil, BIC for Her™ Gel and Marker pens, BIC® Brite Liner® Highlighter Tape, BIC® Round Stic Grip™ Refresh and
New Round Stic® Grip pens in fashion inks, BIC® Z4+® Roller Refresh.
The school year will soon begin again, and students will want to start the year off right by stocking up on the new introductions from BIC’s 2013 back-to-school lineup!
This year’s list of must-haves includes the BIC Tech 2-in-1 Stylus and Pen, BIC Automatic Mechanical Pencil, BIC for Her Gel and Marker pens, BIC Brite Liner Highlighter Tape, BIC Round Stic Grip pen refresh and new BIC Round Stic Grip fashion ink pens and BIC Z4+ Roller refresh.
“There’s something for every student in this year’s back-to-school lineup, from fashion-forward BIC for Her to the innovative BIC Automatic Mechanical Pencil and BIC Tech 2-in-1 Stylus pen. The style and reliability of our products means students can take on any assignment with confidence, and parents will appreciate the value that BIC provides when they do their back-to-school shopping,” said Susan Lanzarotto, director—stationery marketing, BIC Consumer Products USA.
BIC Tech 2-in-1 Stylus and Pen:
The BIC Tech 2-in-1 Stylus and Pen features a lightweight stylus on one end that glides easily across tablet and smartphone screens, providing accuracy and precise control, and a retractable ballpoint pen with smooth-writing Easy-Glide System® ink on the other. Wherever creativity strikes, BIC Tech 2-in-1 Stylus and Pen is there, allowing students to move seamlessly from writing on paper to working on their tablet! This innovative product is available in a one-pack with a SRP of $4.99, and a two-pack with a SRP of $7.97.
BIC Automatic Mechanical Pencil:
The BIC Automatic Mechanical Pencil makes it easy to retract and protect lead with just one click of the clip at the top of the barrel, which means no more broken lead at the bottom of your new backpack!
This innovative and refillable mechanical pencil offers a modern look with a clear barrel and colorful accents, as well as a textured grip zone for comfortable and controlled writing. Perfect for standardized tests with its number two lead, the BIC Automatic Mechanical Pencil is available in 0.5 mm and 0.7 mm lead sizes and has a suggested retail price (SRP) of $3.29 for a one-pack and $5.99 for a two-pack.
BIC For Her Gel and Marker Pens:
BIC for Her Gel and Marker pens offer beautifully smooth writing that will pass any test!
· BIC for Her Gel pens have stylish accents and a beautifully designed barrel, a contoured rubber grip for comfortable writing and a floral design embossed on the tip of the pen to help her express her style. Available in a 0.7 mm medium point in blue, black, and new pink and purple inks, BIC For Her Gel pens have a SRP of $4.69 for a two-pack.
· BIC for Her Marker pens feature black, pink and purple inks for precise and creative writing. With its pearlescent designed barrel and sleek metal clip, the BIC for Her Marker pen is the perfect writing instrument to help her express her style. BIC for Her Marker pens have a SRP of $4.69 for a three-pack.
BIC Brite Liner Highlighter Tape:
BIC Brite Liner tape is re-inventing the way we highlight! This fluorescent tape adds vibrant highlights without bleeding through paper. It also erases easily, making it convenient to use on textbooks. Available in the most popular highlighter colors, fluorescent pink or yellow, the BIC Brite Liner Highlighter Tape has a SRP of $2.29 for a one-pack and $4.59 for a two-pack.
BIC Round Stic Grip
One of the favorite back-to-school standbys has a new look, and is now offered with pink, purple, turquoise and lime green fashion inks! Perfect for everyday writing, the BIC Round Stic Grip pen is offered in both fine and medium points and has eight unique ink colors to choose from, which are indicated by the color of the pen’s cap and grip. With a SRP of $2.19 for an eight-pack, the BIC Round Stic Grip pen provides comfortable writing at an exceptional value.
BIC Z4+ Roller
BIC Z4+ Roller pen also has a new look, offered in black, blue and assorted ink colors in .7mm fine point. Look for the neon ink colors, which provide smooth writing and a visible ink supply. Fun and fashionable, the BIC Z4+ roller pens offer a unique style and precise writing. BIC Z4+ Roller has a SRP of $8.29 for a four-pack and a SRP of $9.45 for a neon ink five-pack.
BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of stationery products, lighters and shavers. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products. Through this unwavering dedication BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”