HGTV HOME Product Lines on Display in Special 3,000 Sq. Ft. Showrooms in Atlanta,
Philadelphia, Chicago, Tysons Corner, Va., and Los Angeles
NEW YORK, N.Y. [For Immediate Release—April 25, 2013] HGTV HOME, the smart and stylish collections of home products created by the lifestyle experts at HGTV, will be on display in HGTV HOME Pop-Up Showrooms inside top malls across the country from May to January. The 3,000 sq. ft. showrooms will offer shoppers an up-close look at the breadth and diversity of products in the collections, including paint, flooring, furniture, lighting, plants and more. Showroom visitors also can sign up for free on-site design consultations and enter the HGTV HOME Cash Giveaway for a chance to win $5,000. In addition, the network’s star designers will make appearances at designated showroom locations, including Vern Yip at Atlanta’s Phipps Plaza from 1-4 p.m. on Saturday, May 11, and Saturday, May 18.
“Bringing our products together under one roof at the HGTV HOME Pop-Up Showroom offers visitors the opportunity to see, touch and feel HGTV,” said Ron Feinbaum, general manager, HGTV consumer products. “By working with our partners to develop the in-store displays, our new HGTV HOME products will inspire consumers with ideas for their own home.”
Inside the showrooms, shoppers can immerse themselves in expertly styled vignettes that feature HGTV HOME products, including the HGTV HOME Furniture Collection; HGTV HOME Design Studio at Bassett; HGTV HOME Flooring by Shaw; HGTV HOME by Sherwin-Williams; HGTV HOME Lighting, Outdoor Lighting and Outdoor Living; and HGTV HOME Fabric and Trim. Visitors can walk the floors, feel the fabrics and explore every aspect of HGTV’s collections in one inspirational venue.
HGTV HOME Pop-Up Showrooms will open in five locations in 2013, including Phipps Plaza in Atlanta (May 1-June 4); King of Prussia Mall in Philadelphia (July 1-August 4); Tysons Corner Center in Tysons Corner, Va. (August19-September 22); and The Shops at North Bridge in Chicago (October 7-November 10). A special holiday-themed showroom will be featured at Santa Monica Place in Santa Monica, Calif. November 25-January 1, 2014.
The HGTV HOME Pop-Up Showroom features eight stylishly designed vignettes featured on Facebook, including Deluxe, Pop Art, Heavy Metal, Traditional Twist, Classic Chic, Flower Tower, The Softer Side, and Color Blast.
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to HGTVHOME.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).