Tuesday, April 02, 2013

Matchbox Bringing Kids & Dad's Together For Over 60 Years

Matchbox is 60 years old. WHAT? As a little girl I always wanted to collect Matchbox cars. I didn't have a brother so it never happened, eventually I bought myself a Batman looking car that I still have to this day, in one of my boxes in storage (note to self: find that box) When I found out I was having a boy, I started collecting them and saving them in hopes that one day he would love them as much as I do. We now have a nice little collection that keeps on growing.

Check out the adorable video put together by Matchbox that brought tears to my eyes. Father's and their kids will always bond over Matchbox cars.

To celebrate their 60th anniversary Matchbox is having a sweepstakes with a grand prize of a $60,000 college scholarship!

 The Matchbox® Heroes Wanted™ Sweepstakes calls on parents to celebrate the heroic attributes of their children by submitting a picture and caption of their hero-in-training dressed as their favorite real-life icon. Submissions will be showcased on the Matchbox® Heroes Wanted™ Facebook gallery and are automatically entered to win the grand prize — a $60,000 college scholarship. Parents with children between three and 10 years old can enter the contest now through May 13, 2013. 60 prize pack giveaways will be awarded weekly of a Matchbox® branded gift box, a personalized photo-frame thank you card and 4  Matchbox® vehicles. To learn more about the contest and read stories from the heroes that inspired Matchbox® vehicles, visit www.Matchbox.com/Heroes.

Since 1953, detailed Matchbox vehicles have inspired and helped create countless unstoppable adventures all over the world. Matchbox® is hosting a limited-time national retail promotion. A select line of diecast vehicles will be available for 60 cents for one week between March 4 and March 10th at participating retailers and on MattelShop.com.

For the hottest in Matchbox® adventures, games, toys and videos, visit www.Matchbox.com.
About Mattel

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®, Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the sixth year in a row. Mattel also is ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 40 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

1 comment:

  1. My daughter is as girly as they come, but she has a collection of Matchbox cars, Hotwheels, and Monster Trucks. I can't believe Matchbox is 60!


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