The Croods in Theatres March 22nd




“The Croods” Journey Into Theatres with Limited-Edition, Movie-Themed RealD 3D Kids Glasses 



Available Exclusively at RealD 3D-Equipped Theatres Beginning Friday, March 22nd

LOS ANGELES, Calif. (March 15, 2013) – RealD and DreamWorks Animation are celebrating the release of “The Croods” in 3D with limited-edition, collectible movie-themed RealD 3D kids glasses. Available exclusively at RealD 3D-equipped theatres in North America beginning March 22nd, glasses will be available free of charge while supplies last. These blue kids sized RealD 3D glasses are recommended for children eight years of age and under and feature images of Belt, the Croods’ loveable pet sloth.

RealD 3D glasses are lightweight, recyclable and sealed in individual packaging to ensure they are sanitary and of high quality. Visit http://www.reald.com/content/croods.aspx for a list of theatres distributing Croods themed kids RealD 3D glasses.    

About “The Croods”
The Croods is a comedy adventure that takes us back to a previously undiscovered era in the history of our planet, known as the Croodaceous, when nature was still a work-in-progress.

The world's first family embarks on a journey of a lifetime when the cave that has always shielded them from danger is destroyed. Traveling across a spectacular landscape, the Croods discover an incredible new world filled with fantastic creatures -- and their outlook is changed forever.

About RealD Inc.
RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content.  RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com.

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