NATIONWIDE SURVEY UNCOVERS WHICH CELEBRITIES AMERICANS WOULD MOST LIKE TO SEE “WRITTEN OFF” IN 2013
Celebrity Families Lead the Pack; Kardashians, Lohans and Honey Boo-Boo Top the List
EDISON, NJ (December 24, 2012) – Celebrities. Americans have never been more fascinated by celebrities and the lifestyles they lead. Singers, actors and reality stars, it doesn’t matter, the nation is obsessed. But are there some that we have heard a little too much from in 2012? The results of a new nationwide survey uncovering which celebrities Americans would most like to see “written-off” in 2013 says yes.
The online survey of 2,309 U.S. adults ages 18 and older, conducted by Harris Interactive® on behalf of Zebra Pen Corp., leaders in the writing instrument industry for more than 115 years, found that families top the list of celebrities most would like to see “written-off” in 2013. The glamorous Kardashian family leads the pack at 70 percent, followed by the ever-feuding Lohan family in second at 68 percent, with pageant princess Honey Boo-Boo rounding out the top three at 65 percent.
“Americans are inundated with news about famous people,” said Chris Farley, director of marketing, Zebra Pen Corp. “We thought it would be fun to conduct a light-hearted survey to find out which celebs have been a bit overexposed in 2012. Now that we know the perceptions of the country, we’ll see how the New Year shapes up for these ink-grabbing celebrities.”
In a distant fourth place, the survey ranked Justin Beiber at 47 percent, followed by a Chris Brown, Donald Trump tie at 44 percent and the cast of Two and a Half Men, 35 percent. Twihard fans cannot get enough of Kristen Stewart, with only 24 percent of U.S. adults wanting to see her, Real Housewives of New Jersey star, Teresa Guidice, 22 percent, and General David Petraeus, 20 percent, “written-off” in the New Year.
OTHER NOTABLE FINDINGS:
· Men ages 35-44 (53%) are significantly more likely to indicate they would like to see R&B crooner Chris Brown “written-off” in 2013 than women ages 35-44 (35%).
· Those with a college degree or higher (51%) are significantly more likely to report wanting Donald Trump to never be heard from in 2013 than those with some college education or less (41%).
· According to U.S. adults, only 35% would like to see the highly publicized cast of Two and a Half Men to be “written-off” in 2013. Older adults are significantly more likely than their younger counter parts to say this (40% of those ages 55+ vs. 31% of those ages 18-44).
· Surprisingly, students (34%) are significantly more likely to want Kristen Stewart to be “written-off” in the New Year than those who are employed full-time (24%), unemployed (23%) or retired (22%).
Zebra Pen products can be found in major retail locations including Staples, Office Max, Office Depot, Walmart, K-Mart, independent office supply and stationery stores, discount chains, food and drug retailers and wholesale clubs. For more information on Zebra Pen products, programs and promotions, visit www.zebrapen.com, or www.Facebook.com/ZebraPenUS.
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About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey based writing instrument manufacturer, Zebra Pen Corporation’s mission is to distribute products that are of the highest quality, providing value to the customer and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with 115 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products. For more information, visit www.zebrapen.com.
About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next. For more information, please visit www.harrisinteractive.com.