NATIONWIDE SURVEY
UNCOVERS WHICH CELEBRITIES AMERICANS WOULD MOST LIKE TO SEE “WRITTEN OFF” IN
2013
Celebrity Families Lead
the Pack; Kardashians, Lohans and Honey Boo-Boo Top the List
EDISON, NJ (December 24, 2012) – Celebrities. Americans
have never been more fascinated by celebrities and the lifestyles they
lead. Singers, actors and reality stars, it doesn’t matter, the nation is
obsessed. But are there some that we have heard a little too much from in
2012? The results of a new nationwide survey uncovering which celebrities
Americans would most like to see “written-off” in 2013 says yes.
The online survey of 2,309 U.S. adults
ages 18 and older, conducted by Harris Interactive® on behalf of Zebra Pen Corp., leaders in the writing
instrument industry for more than 115 years, found that families top the
list of celebrities most would like to see “written-off” in 2013. The
glamorous Kardashian family leads the pack at 70 percent, followed by
the ever-feuding Lohan family in second at 68 percent, with pageant
princess Honey Boo-Boo rounding out the top three at 65 percent.
“Americans are inundated with news about
famous people,” said Chris Farley, director of marketing, Zebra Pen Corp.
“We thought it would be fun to conduct a light-hearted survey to find out which
celebs have been a bit overexposed in 2012. Now that we know the
perceptions of the country, we’ll see how the New Year shapes up for these
ink-grabbing celebrities.”
In a distant fourth place, the survey
ranked Justin Beiber at 47 percent, followed by a Chris Brown, Donald
Trump tie at 44 percent and the cast of Two and a Half Men, 35
percent. Twihard fans cannot get enough of Kristen Stewart, with
only 24 percent of U.S. adults wanting to see her, Real Housewives of New
Jersey star, Teresa Guidice, 22 percent, and General David Petraeus,
20 percent, “written-off” in the New Year.
OTHER NOTABLE FINDINGS:
·
Men ages 35-44 (53%) are significantly more
likely to indicate they would like to see R&B crooner Chris Brown
“written-off” in 2013 than women ages 35-44 (35%).
·
Those with a college degree or higher (51%) are
significantly more likely to report wanting Donald Trump to never be
heard from in 2013 than those with some college education or less (41%).
·
According to U.S. adults, only 35% would like to
see the highly publicized cast of Two and a Half Men to be “written-off”
in 2013. Older adults are significantly more likely than their younger counter
parts to say this (40% of those ages 55+ vs. 31% of those ages 18-44).
·
Surprisingly,
students (34%) are significantly more likely to want Kristen Stewart to
be “written-off” in the New Year than those who are employed full-time (24%),
unemployed (23%) or retired (22%).
Zebra Pen products can be found in major
retail locations including Staples, Office Max, Office Depot, Walmart, K-Mart,
independent office supply and stationery stores, discount chains, food and drug
retailers and wholesale clubs. For more information on Zebra Pen
products, programs and promotions, visit www.zebrapen.com,
or www.Facebook.com/ZebraPenUS.
# # #
About Zebra Pen Corporation
Zebra Pen Corporation was founded in New
York in August 1982 as an independent corporation wholly owned by Zebra Co.,
Ltd., of Tokyo, Japan. A New Jersey based writing instrument
manufacturer, Zebra Pen Corporation’s mission is to distribute products that
are of the highest quality, providing value to the customer and meeting their
overall writing needs with a wide variety of writing instruments. Zebra
Pen Corporation offers a full line of writing instruments including ball point
pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today,
with 115 years of excellence behind them, Zebra Pen Corporation is leading the
way with a wide range of quality writing products. For more information,
visit www.zebrapen.com.
About Harris Interactive
Harris Interactive is one of the world’s
leading custom market research firms, leveraging research, technology, and
business acumen to transform relevant insight into actionable foresight. Known
widely for the Harris Poll and for pioneering innovative research
methodologies, Harris offers expertise in a wide range of industries including
healthcare, technology, public affairs, energy, telecommunications, financial
services, insurance, media, retail, restaurant, and consumer package goods.
Serving clients in over 215 countries and territories through our North
American, European, and Asian offices and a network of independent market
research firms, Harris specializes in delivering research solutions that help
us – and our clients – stay ahead of what’s next. For more information, please
visit www.harrisinteractive.com.
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