BSM
Media wants to avoid ho-hum gifts and instead have the kids excitedly
cheering "Ho ho ho" as they open their holiday presents this
December. Holiday season is on the horizon, which means it's time to
introduce new toys and kid-friendly brands to the mom market. Since BSM
Media research shows that Moms prefer to get a head start on their
shopping as early as September, moms are already on the hunt for the
best products to purchase as gifts and recommend to friends and
followers.
BSM
Media has several exciting, customizable and affordable ways for you to
be on Mom's radar and her shopping list:
MommyParties™
BSM Media's MommyParties provide companies with the
unique opportunity to bring brands to life inside a social media
influencer's home and leverage her love of socializing and sharing.
Reach the household CFO - Mom – through casual, fun in-home parties
customized and hosted exclusively for your brand or product. Think
Social Media meets Living Room Mom Meet-Up!
Last year The Associated Press credited the
success of the LeapFrog LeapPad in part to its use of MommyParties.
Program Highlights:
- BSM Media will create
all the elements of the party down to the themed recipes, games
and holiday celebratory cheer to promote your brands to moms who
are looking for great holiday ideas for her family and friends.
- Engage with anywhere
from 100-500 influential moms to host in-home Mommy Parties with a
minimum of10 of her peers.
- Moms will not only
share your brand and products with their offline friends, but will
post about their party experience via their blogs, Facebook,
Twitter, Pinterest and Instagram.
- Moms will surveyed post
party to measure intent to buy, word of mouth reach and other
brand generated questions.
Expectation/Reach:
- Direct reach to between
1,000-5,000 families
- 400,000-750,000 online
impressions expected
- 82% of mom attendees
will mention the brand and event to 5+ moms
- 76% leave in-home
parties with the intent to purchase
Pinterest
Promotions
Pinterest
is the hottest website out right now and moms love it! According to a
recent study, over 96% of mom bloggers surveyed said they are using
Pinterest. A great way to interact with moms on Pinterest is by hosting
a contest that allows moms to express their creativity through a themed
Pinterest board.
Program Highlights:
- Run a promotion by
reaching out to BSM Media's network of over 13,000 moms
- Moms will share pins
inspired by your brand on Pinterest with a cohesive board that
captures the essence of the contest theme
- In each pin's caption,
moms will include hashtags relevant to your brand
Expectation/Reach:
- Contest is promoted to
the entire MomSelect database of over 13,000 moms
- 500,000+ impressions
expected
Video
Reviews
YouTube is the 2nd largest search engine on the web. How
are you using video to market to moms? BSM Media introduces your brand
to the whole spectrum of moms in social media, including the next
preferred medium among moms – video. Moms will review your products in
a video review published on their blogs and shared with thousands of
followers.
Program Highlights:
- BSM Media will recruit
10+ top social media moms to create video reviews for your product
- Ability to obtain
credibility among moms via a trusted mom influencer
- Ability to see mom
interact with product via video
- Reviews featured on mom
blogs and MomTV.com
Expectation/Reach:
- Range of
100,000-1,000,000 online impressions
- 10+ posts from top tier
bloggers
- Shared links on social
media sites like Facebook, Twitter, Pinterest, and Google+
MomSelect
"Best Of…" Boxes program
What Mom wouldn't want to receive a holiday themed box
divulging the top stocking stuffer toys and treats that her kid(s) will
covet this holiday season? Our "Best Of" Boxes program
directly ships your brand's latest and greatest products to 100 of the
top Go-to mom bloggers and mom influencers. According to BSM Media
research, 65% of the products moms buy are credited to a recommendation
or sample. Make sure that your brand is the one that she is tweeting,
pinning, posting, and blogging about to all of her friends and
followers!
Program Highlights:
- In late October, BSM
Media will engage mom influencers to receive one of our holiday
themed MomSelect "Best Of" Boxes. These moms are
screened in order to find participants who are the most
influential in the holiday toys and treats category and who are most
likely to spread the word using their channels of influence.
- By participating in the
"Best Of" Box program, bloggers commit to sharing the
details of their favorite holiday items with their readers in an
allotted time frame
- Brands will be asked to
provide a minimum of 100 samples to be included in the kits, which
will be assembled and distributed to participating Moms.
- BSM Media collects all
exposure and drafts customized weekly reports for each
participating brand, along with a complete wrap-up report at the
completing of the campaign.
Expectation/Reach:
- Between 40-50 blog
posts, generating more than 125,000 impressions
- More than 300,000
secondary social media impressions from channels like Facebook,
Twitter, and Pinterest
- Feedback and insights
from a customized survey, fielded to participants
These
are just a few of the ways that BSM Media can help you beat the holiday
rush and connect with the mom market. Not only do these programs
generate tangible results and sales for clients, but they garner national attention too!
To
find out more information about these and other customized
opportunities, including fees and participation deadlines, contact
Stacey at Stacey@bsmmedia.com.
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