Wednesday, September 19, 2012

Sponsors, Companies, Mom and Pop Shops, Please Read!




BSM Media wants to avoid ho-hum gifts and instead have the kids excitedly cheering "Ho ho ho" as they open their holiday presents this December. Holiday season is on the horizon, which means it's time to introduce new toys and kid-friendly brands to the mom market. Since BSM Media research shows that Moms prefer to get a head start on their shopping as early as September, moms are already on the hunt for the best products to purchase as gifts and recommend to friends and followers.
BSM Media has several exciting, customizable and affordable ways for you to be on Mom's radar and her shopping list:
MommyParties™
BSM Media's MommyParties provide companies with the unique opportunity to bring brands to life inside a social media influencer's home and leverage her love of socializing and sharing. Reach the household CFO - Mom – through casual, fun in-home parties customized and hosted exclusively for your brand or product. Think Social Media meets Living Room Mom Meet-Up!
Last year The Associated Press credited the success of the LeapFrog LeapPad in part to its use of MommyParties.
Program Highlights:
  • BSM Media will create all the elements of the party down to the themed recipes, games and holiday celebratory cheer to promote your brands to moms who are looking for great holiday ideas for her family and friends.
  • Engage with anywhere from 100-500 influential moms to host in-home Mommy Parties with a minimum of10 of her peers.
  • Moms will not only share your brand and products with their offline friends, but will post about their party experience via their blogs, Facebook, Twitter, Pinterest and Instagram.
  • Moms will surveyed post party to measure intent to buy, word of mouth reach and other brand generated questions.
Expectation/Reach:
  • Direct reach to between 1,000-5,000 families
  • 400,000-750,000 online impressions expected
  • 82% of mom attendees will mention the brand and event to 5+ moms
  • 76% leave in-home parties with the intent to purchase
Pinterest Promotions
Pinterest is the hottest website out right now and moms love it! According to a recent study, over 96% of mom bloggers surveyed said they are using Pinterest. A great way to interact with moms on Pinterest is by hosting a contest that allows moms to express their creativity through a themed Pinterest board.
Program Highlights:
  • Run a promotion by reaching out to BSM Media's network of over 13,000 moms
  • Moms will share pins inspired by your brand on Pinterest with a cohesive board that captures the essence of the contest theme
  • In each pin's caption, moms will include hashtags relevant to your brand
Expectation/Reach:
  • Contest is promoted to the entire MomSelect database of over 13,000 moms
  • 500,000+ impressions expected
Video Reviews
YouTube is the 2nd largest search engine on the web. How are you using video to market to moms? BSM Media introduces your brand to the whole spectrum of moms in social media, including the next preferred medium among moms – video. Moms will review your products in a video review published on their blogs and shared with thousands of followers.
Program Highlights:
  • BSM Media will recruit 10+ top social media moms to create video reviews for your product
  • Ability to obtain credibility among moms via a trusted mom influencer
  • Ability to see mom interact with product via video
  • Reviews featured on mom blogs and MomTV.com
Expectation/Reach:
  • Range of 100,000-1,000,000 online impressions
  • 10+ posts from top tier bloggers
  • Shared links on social media sites like Facebook, Twitter, Pinterest, and Google+
MomSelect "Best Of…" Boxes program
What Mom wouldn't want to receive a holiday themed box divulging the top stocking stuffer toys and treats that her kid(s) will covet this holiday season? Our "Best Of" Boxes program directly ships your brand's latest and greatest products to 100 of the top Go-to mom bloggers and mom influencers. According to BSM Media research, 65% of the products moms buy are credited to a recommendation or sample. Make sure that your brand is the one that she is tweeting, pinning, posting, and blogging about to all of her friends and followers!
Program Highlights:
  • In late October, BSM Media will engage mom influencers to receive one of our holiday themed MomSelect "Best Of" Boxes. These moms are screened in order to find participants who are the most influential in the holiday toys and treats category and who are most likely to spread the word using their channels of influence.
  • By participating in the "Best Of" Box program, bloggers commit to sharing the details of their favorite holiday items with their readers in an allotted time frame
  • Brands will be asked to provide a minimum of 100 samples to be included in the kits, which will be assembled and distributed to participating Moms.
  • BSM Media collects all exposure and drafts customized weekly reports for each participating brand, along with a complete wrap-up report at the completing of the campaign.
Expectation/Reach:
  • Between 40-50 blog posts, generating more than 125,000 impressions
  • More than 300,000 secondary social media impressions from channels like Facebook, Twitter, and Pinterest
  • Feedback and insights from a customized survey, fielded to participants
These are just a few of the ways that BSM Media can help you beat the holiday rush and connect with the mom market. Not only do these programs generate tangible results and sales for clients, but they garner national attention too!
To find out more information about these and other customized opportunities, including fees and participation deadlines, contact Stacey at Stacey@bsmmedia.com.
BSM Media
2335 E. Atlantic Avenue
Phone: (954) 943-2322

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