TWENTIETH CENTURY FOX LAUNCHES ALVIN AND THE CHIPMUNKS: CHIPWRECKED APPAREL EXCLUSIVELY AT WALMART
Fox Consumer Products Launches Exclusive Apparel Line in Conjunction with Twentieth Century Fox Home Entertainment and Bagdasarian Productions Coinciding with the Home Entertainment Launch of the Blockbuster Movie Franchise
Los Angeles, CA (March 27, 2012) –ALVIN AND THE CHIPMUNKS™ is one of the most successful franchise properties in the world, generating more than $1 billion at the box office and selling over 35 million DVD and Blu-ray™ units worldwide . To coincide with the Blu-ray™ and DVD release of Alvin and the Chipmunks: Chipwrecked in Walmart stores beginning on Tuesday, March 27, Fox Consumer Products and Twentieth Century Fox Home Entertainment, in conjunction with Bagdasarian Productions, will launch an exclusive multi-category program. Fox Consumer Products will debut an exclusive spring boy’s and girl’s apparel line featured at Walmart stores nationwide.
Fox Consumer Products’ all-new Alvin and the Chipmunks™ spring children’s apparel line is part of an exclusive boys and girls collection. The spring collection consists of apparel from leading licensees, including: Bioworld (Boy’s T-Shirts), Awake, Inc. (Girl’s T-Shirts), SG Intimates (Boy’s and Girl’s Pajamas), Isaac Morris (Boy’s Swimwear and Girl’s T-Shirts), H.I.S International (Girl’s Sportswear and Swimwear) and Berkshire Fashions (Boy’s Hosiery and Headwear).
Beginning on Tuesday, 3000 Walmart stores nationwide will receive a cross merchandise display featuring Blu-ray™ and DVDs of the latest movie in the franchise, Alvin and the Chipmunks: Chipwrecked, as well as boys and girls t-shirts. Ten high-profile Walmart locations will receive an oversized dynamic wave display containing a special backdrop allowing families to take photos they can send virally to their friends and loved ones. Visit one of the following locations for this experience: Chino, CA, Pico Rivera, CA, Honolulu, HI, Ammon, ID, Springville, UT, Vernal, UT, Killeen, TX, Rogers, AR, Fort Walton Beach, FL and Clinton, MD.
The campaign will be supported online with a special boutique page – www.walmart.com/Alvin - and on the brand’s current Facebook page, which boasts more than 2.5 million “likes.”
Jeffrey Godsick, President of Fox Consumer Products said, “An exclusive apparel line at Walmart is a true testament to the popularity and success of the blockbuster franchise. This all-new spring line is reflective of the franchise’s continued momentum. Consumers can now find Alvin and the Chipmunks™ product on shelves year-round.”
All licensing agreements and future product introductions are made possible through collaboration between Fox Consumer Products and Ross Bagdasarian, Jr. – son of the Alvin and the Chipmunks™ creator – and his wife and partner, Janice Karman, who are the creative team behind The Chipmunks.
About Bagdasarian Productions
A leading producer of high quality, family-oriented programming, Bagdasarian Productions, helmed by Ross Bagdasarian and Janice Karman, is best known for its creation and oversight of Alvin and The Chipmunks, The Chipettes, and other related characters. Originally created in 1958, The Chipmunks are presently one of the biggest family franchises with a multi-generational, international following.
About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third-party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.
Alvin and The Chipmunks Motion Picture © 2012 Twentieth Century Fox Film Corporation and Regency Entertainment (USA), Inc.
Alvin and The Chipmunks, The Chipettes and Characters TM & © 2012 Bagdasarian Productions, LLC. All rights reserved.