Monday, November 14, 2011

EAGLE, Idaho, November 7, 2011 – Celebrity Chef Tyler Florence is partnering with Alexia Foods, a line of premium, all-natural frozen potatoes, appetizers and side dishes, to help make everyday meals extraordinary and to kick-off the brand’s “Reinvent a Classic” campaign. Now through March 2012, consumers across the county are invited to have their culinary opinions heard by helping vote for the next great Alexia french fry flavor to be sold in stores.

Earlier this year, Alexia invited 22 of the country’s top food bloggers to showcase their culinary talents by submitting recipes for the next great french fry flavor. The submissions were narrowed down to the top four, which Florence helped unveil at the annual Foodbuzz Blogger Festival in San Francisco this past weekend. Fans can now view the top four finalists and select their favorite on the Alexia Foods Facebook page. In addition to voting, consumers can get a $1 off coupon for Alexia products, while supplies last, and enter for a chance to win a trip for two to San Francisco complete with dinner prepared by Tyler Florence.

“I’m constantly adding new ingredients and special touches to reinvent classic dishes and now consumers have the chance to help Alexia do the same,” said Florence. “From Bruschetta Waffle Fries with basil and oregano to Thai Spiced Sweet Potato Fries with lime, ginger and red Thai curry, this year’s ‘Reinvent a Classic’ campaign has a flavor for everyone.”

How to Vote:
Now through March 30, 2012, consumers can visit and click on the “Reinvent a Classic” tab to cast their vote for one of the following fry flavors:
  • Bruschetta Waffle Fries (created by Farihah Ali of Spice’s Bites)

  • Classic Dill Julienne Fries (created by Angela Williamson of Fab Find Foodie)

  • Thai Spiced Sweet Potato Julienne Fries (created by Marla Meridith of Family Fresh Cooking)

  • Herbes de Provence & Garlic Sweet Potato Julienne Fries (created by Chrystal Baker and Amir Thomas of The Duo Dishes)
This is the second year for Alexia’s “Reinvent a Classic” campaign. Thousands of votes were cast for last year’s winner – Parmesan Lemon Waffle Fries, which will be available in stores beginning January 2012. To see Tyler Florence’s exclusive recipe pairing for the new Parmesan Lemon Waffle Fries and to cast your vote for the next great french fry flavor, visit

More from Alexia
Alexia Foods has a wide variety of gourmet-inspired fries including Waffle Cut Sweet Potato Fries with Seasoned Salt, Julienne Fries with Sea Salt, Spicy Sweet Potato Julienne Fries with Chipotle Seasoning and much more. In addition to all-natural, premium fries, Alexia offers a full line of gourmet-inspired frozen potatoes, appetizers and breads and side dishes that go from freezer to table in less than 30 minutes, including new Alexia Sweet Potato Puffs.
About Alexia

Alexia Foods was founded in 2002. Alexia products are available at natural, gourmet, club, grocery and mass retail stores. For more information, please visit us at or

1 comment:

  1. Anonymous8:44 PM

    Thanks for the info, they all sound really interesting... but I think I'm gonna vote for the waffle fries. MMMMM


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