LiteSprites Coming To A Store Near You

Meet the Lite Sprites™

Coming to Stores Nationwide in August 2011

07.27.2011– WowWee, an award-winning  manufacturer of toys, is set to release Lite  Sprites™, a new toy brand for girls that is equal parts magical,  interactive, and empowering. For the first time ever, girls have the power and  ability to magically collect and share color and light in the unique play world  of Lite-Topia.

The Lite Sprites™  live in Lite-Topia, an enchanted land that sparkles with color and light. The  Sprites collect, share and use color and light to express their emotions. The  Sprite Sisterhood includes five Sprites, each with a special power: Prisma, the  leader; Astra, the keeper of the skies; Brooke, who takes care of the water;  Meadow, who is responsible for the plants, flowers and trees; and Bleak, the  rebel Sprite who uses her powers to disrupt color in Lite-Topia.

Catch  the Lite Sprites™ animated web series at  YouTube.com/LiteSprites to follow  along each week as lead Sprite Prisma and her friends discover their Lite Wands.  For more info about the story behind the Sprites, check out LiteSprites.com.

PRODUCT  LINE
The magic begins in early August when Lite Sprites™ will be available at retail.  The brand is launching with one Lite  Wand, five Lite  Sprites™ (each with her own Forest Pod), four deluxe  playsets (Waterfall, Windmill, Flower and Swing), the Tree  of Lite Playset, and 21 collectible Lite  Pets.

Using the Lite  Wand, girls ages 4+ can collect almost any color from nearly any flat  surface in their real world environment and magically share it with the Lite Sprites™ and their world. The Lite Sprites™ can catch color from the Wand,  can share and catch color from each other, and also with the playsets. Each  playset includes a path so you can collect and connect playsets to create an  ever-changing world of color and light.

LITE SPRITES™ LITE WAND +  PRISMA And FOREST POD
Lite  Sprites™ live in Lite-Topia, a magical land that sparkles with color and  light. With the powerful Lite  Wand, you can collect and share color with Prisma.

• Share color to make Prisma and other Lite Sprites™* glow
• Prisma includes 10 special colors to share
• Cast color spells to help Lite-Topia playsets* shine
• Add up to 40 new colors to Lite Wand’s 10 color built-in library
• Colorful lights and magical sounds
• Lite Wand includes 2 color LEDs and light-up orb, built-in color library,  magical SFX, color spells, 2 color games and volume control
• Ages 4+
• Batteries:
  • Lite Wand: 4 x “AAA” (not included)
  • Prisma: 3 x “LR44” (included and installed)

*Sold  separately
Suggested retail: $29.99

LITE SPRITES™ SPRITE and  FOREST POD
Astra - the starry-eyed Sprite who uses  her powers to light up Lite-Topia’s skies.

Meadow - the  Sprite with a green thumb who uses her powers to light up Lite-Topia’s plants  and flowers.

Brooke - the true-blue Sprite who uses her  powers to light up Lite-Topia’s waters.

Bleak - the  mischievous Sprite who uses her powers to disrupt and eliminate color. Only the  Lite Wand* can stop her.

• 7 special colors to share with each other and Lite-Topia playsets*
• Use Lite Wand* to magically change color
• Watch out for Bleak and her color-stealing spells
• Each Lite Sprite™ comes with her own Forest Pod
• Ages 4+
• Batteries: 3 x “LR44” (included and installed)

*Sold  separately
Suggested retail: $14.99

LITE SPRITES™ DELUXE  PLAYSETS
The Sprites have special places they always return to when  they need to relax or refresh their powers. Assortment includes: Swing,  Windmill,  Waterfall,  Flower

• Playsets light up with magical colors
• Lite Wand and Lite Sprites™ share color with playsets
• Playsets interact with each of the Lite Sprites™ in a special way
• Comes with 1 Lite Pet, 1 stylish flower ring, 1 connecting path and 4  decorative flower accessories
• Collect and connect playsets to create ever-changing world of color and  light
• Ages 4+
• Batteries: by 3 x “AAA” (not included)

Suggested retail:  $19.99

LITE SPRITES™ TREE OF LITE
This multi-level  forest hideaway  comes alive with color and includes interactive sounds, light-up staircase,  working elevator and spinning, sparkling treetop.

• Spinning light-up treetop shares color with Lite Sprites™ and Lite-Topia  playsets
• Lite Wand and Lite Sprites™ magically change Tree of Lite’s colors
• Take the light-up stairs or personal elevator to a balcony that fits 4  Sprites
• Hang up to 4 Forest Pods from treetop and let Lite Sprites™ go for a  whirl
• Comes with 1 Lite Pet, 1 stylish flower ring, 1 connecting pathway and 4  decorative flower accessories
• Ages 4+
• Batteries: 4 x “AAA” (not included)

Suggested retail:  $39.99

LITE PETS
Lite  Pets are the Lite Sprites™ favorite forest friends. Collect all of these  colorful pets and decorate Lite-Topia with them. Five styles available only with  playsets.

• Four to a set, four styles available
• Each set comes with a log
• Ages 4+

Suggested retail: $6.99

WHERE TO  BUY
Find Lite Sprites™ at Target on August 1st. Walmart, Kmart, Sears, and Amazon.com will also carry product by the end of  August.

JOIN THE COMMUNITY

• “Like” the Sprites on Facebook
• Follow along on Twitter @LiteSprites

ABOUT  WOWWEE
WowWee, an award-winning  manufacturer of toys, is globally recognized for creating imaginative and  inventive products featuring a touch of technology. The 2011 line includes  additions to the award winning Paper  Jamz brand of musical instruments: Light Strike strikers, which bring video  gaming to life: and Lite Sprites™, which  empower girls to magically capture and share colorful light with a world of  small dolls.  

Lite Sprites live in Lite-Topia, a magical land  that sparkles with color and light.

All 5 Sprites - Left to right: Brooke, Prisma,  Astra, Meadow, Bleak

Tree of Lite

Pod with Back

Lite Sprites Demo