Friday, December 19, 2008

Prescribe the Nation Campaign

It is said that "The most powerful element in advertising is the truth."

They also say, "the truth is in the pudding." In this case the truth is in the moisturizer.

Petal Ruch, a voice coach and 50-year-old mother of four from Kodiak, Alaska started a word of mouth campaign on a new product from Vaseline called Clinical Therapy.

Vaseline Clinical Therapy is a prescription strength moisturizer available without a prescription, so people can prescribe it to themselves and others. If she liked it, she could then freely "prescribe" it to anyone else she thought needed it. Through word-of-mouth, her experience spread to more than 600 townspeople—including 39 cousins, a Russian music group, a knife maker, police detective, owners of fishing vessels, and many others-- whom also discovered that Clinical Therapy works. Petal says, "if it didn't work, I wouldn't do this."

Here is one of the video's from the campaign "Prescribe the Nation."
I can totally relate to this. I cannot touch my kids skin enough. Their skin is so silky smooth and mine...not so much.

I can't wait to get my bottle of Vaseline Clinical Therapy to try it for myself.

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